Saturday, October 12, 2019

Military Police Corps :: U.S. Army

The Military Police Corps has a long and glorious history to be proud of. Listed on U.S. Army Info (2011), Military Police Corps was officially recognized as a military occupation on the 26th of September 1941, but their work can traced back even further. According to U.S. Army Info (2011), the first use of the Military Police was during the American Revolution in 1776. Military Police have been deployed and used in conflicts such as: "World War 11, Korean War, Vietnam conflict, Desert Storm, and Iraqi Freedom" (Wright, 2001). Today, Military Police have a variety of different tasks they are expected to perform, much more than just arresting criminals. "Military Police Corps officers lead units in performing five major functions associated with the branch-area security, maneuver and mobility support, police intelligence operations, internment and resettlement, and law and order," according to U.S. Army Info (2011). They are also charged with protecting troops and watching equipment overseas and at home stations across the United States (About, 2011). MP's are sent to Fort Leonard Wood to receive the training they are required to have, there they learn certain skills that are crucial to their occupation (U.S. Army Info, 2011). Several of the skills they learn while at Fort Leonard Wood are: "basic warrior skills, military and civil jurisdiction, use of firearms and arrest and restraint of suspects," as stated in GoArmy (2011). Each individual has to already have certain skills to be successful as a MP, such as: "being physically fit, ability to interact well with people and ability to remain calm in stressful situations," according to GoArmy (2011). Educational requirements are slim to none, the Army looks to enlist anyone who has a high school diploma or GED. If you have a bachelor's degree in any major, you can apply for an officer spot. Salary ranges are varied because it depends if your an enlisted soldier or an officer, how many years of service you have under your belt and if you receive hazard pay or separation pay or any other kind of pay benefits (GoArmy, 2011). Selection process for a MP is long and rigorous procedure. First, an individual has to qualify through MEPS to get into the military and pass all basic medical test, background checks and drug tests. Second, the individual has to complete basic training to even make it to their Advance Individual Training. After basic training is completed they are sent off to Advance Individual Training, where they are pushed through one last test, if they complete AIT, then you will be a certified Military Police soldier.

Friday, October 11, 2019

Organizational Ethics Essay

In the industrial era, organizations have created untenable problems for moral experts by becoming bothersome illustrations of the dynamic social processes that defy attempts to apply traditional moral theory and detached philosophical wisdom. Kaufman (1973) observed that bureaucratic managers often privately approve of behavior that they acknowledge publically as illegal or unethical. Expectations for loyalty to the organization and for obedience to managerial direction set the a priori guidelines for moral conduct, and a given organization can develop and impose its own form of influence on the individual with an organizationally specific moral order that can seem to pre-empt external social order. Organization members can defy common social or religious morality when they are acting on behalf of the organization and feel justified in doing so because their behavior is judged within the context of the organization (Jackall, 1988). Yet, employees rarely exhibit unacceptable behavior in society that is acceptable inside the organization’s boundaries. Society holds the organization accountable as a rational actor, but rarely are the individuals actually responsible for creating organizational outcomes entailed in that accountability. Modern understanding of ethics emphasizes the behavioral aspects to the extent that the words ethics and morals are commonly used interchangeably by philosophers to refer to behavioral standards, codes of conduct or principles upon which these standards and codes are based. But, the different words imply different things. According to Bauman, ‘ethics is something more than a mere description of what people do; more even than a description of what they believe they ought to be doing in order to be decent, just, good – or, more generally, â€Å"in the right†Ã¢â‚¬Ëœ (1994: 1). All organization members make decisions, the collective manifestations of which fall into certain patterns that result in more or less consistent outcomes. The exploration of these patterns can be conducted using political frameworks. Deetz has asserted that organizations make most decisions regarding the use of resources, the development of technologies, the products available, and the working relations among people’ (1992: 3). While it can be argued that a substantial portion of industrial technology is developed at the behest of the military, it is clear that organizations have taken on many roles heretofore expected of government. Deetz further suggested that the state’s power is restricted to crude guidance through taxation and regulation. Philosophical Aspect of Organizational Ethics The examination of contemporary nature and functioning of organization could be considered in terms of Aristotle’s philosophical system. Clearly the structure of society Aristotle had in mind when he wrote The Politics (Aristotle, 1962) was something completely different than the structure of industrial society. However, it may be possible to speculate on how he might have applied his fundamental principles of governance to modern times. Aristotle would certainly not regard a large and pluralistic country such as the USA or any industrial European country as the equivalent of a city/state (hereafter referred to as a polis – a political community). A polis, he said, ‘must have a population large enough to cater for all the needs of a self-sufficient existence, but not so large that it cannot be easily supervised’ (1962: VII, 4). It is doubtful even that he would regard the USA as culturally homogeneous enough to provide support to a polis similar to that provided to Athens by Hellenic culture. He might, however, consider an organization to be a form of polis. If so, then there would be implications for what we regard as organizational ethics. To begin with, Aristotle advocated slavery as an important economic tool for support of the polis. While we in industrial society believe that owning people is immoral, we have no moral problem with the concept of the organization owning’ an employee for a specified period of time each day. Substituting the words supervisor for master and subordinate for slave, the characteristics of this intermittent ownership are scarcely discernible from Aristotle’s slavery: the master/slave relationship is a reciprocal relationship united by a common interest (they cannot do without each other); above all subordinates must be obedient – not being obedient is grounds for termination; subordinates must perform only tasks specified by their supervisors and not other tasks; subordinates may not slack from performing these tasks; subordinates must perform these tasks when ordered to perform them and within the time period allotted; and, except under certain conditions, subordinates may not supplement their work with activities of their own choosing. Many employers feel justified imposing restrictions on personal relationships, and on affiliations with other organizations. Slavery was not only important economically for Aristotle, but it represented the natural order of things: ‘He that can by his intelligence foresee things needed is by nature a ruler and master, while he whose bodily strength enables him to perform them is by nature a slave’ (1962: I, 2). The organizational chart is a sophisticated method for establishing, conventionalizing and validating the master/slave relationship. Because Aristotle considered business to be a ‘household’ activity and not a political activity, it is tempting to consider the organization as a representation of Aristotle’s household, which is the repository of slavery. Aristotle defined the polis in a number of similar ways, but we can accept that it is ‘a community of some kind, and every community is established with a view to some good’ (1962: I, 1). The purpose of the polis is of supreme importance in distinguishing it from other social entities; ‘the state or political community, which is the highest of all, and which embraces all the rest, aims, and in a greater degree than any other, at the highest good’ (1962:1, 1). The purpose of an organization is, or should be, much more than simply serving customers and making profits (Deming, 1986). The organization is defined by its constitution, and it has a number of specific characteristics. For one, it is of a manageable size, as alluded to above. For another, it has a limited membership of citizens: ‘We do not for a moment accept the notion that we must give the name citizen to all persons whose presence is necessary for the existence of the state’ (1962: III, 5). States have little in common, so in each case the citizen is defined by the constitution. Aristotle would limit citizenship in a number of ways, but he defined a citizen as One who has the ability and the chance to participate in government’ (1962: III, 5). In a truly democratic organization (which Aristotle would not recommend) that might include all employees. In an ideal organization, Aristotle would limit citizenship to managers – what he would call an aristocracy. The constitution of an organization is defined by its charter and its strategic and operating plans, the sum of which include its mission, its standard operating policies and procedures, its organizational chart (structure) and its personnel manual – covering all three of the elements cited above. Deming (1986) would suggest that the constitution of an organization provides for its ‘constancy of purpose’ – the point of being in business in the first place. There are basically three types of organizations: (1) monarchies, run by entrepreneurs or autocrats; (2) aristocracies, run chiefly by some combination of boards of directors, executives and organizational managers (this type has many varieties); and (3) democracies, run by some constitutional form of employee consensus. Determination of a specific organization’s type for the purposes of measurement should be guided by some assessment of attitudes toward the supervisor/subordinate relationship from both sides of that relationship. There were many beloved masters in the history of slavery. True democracies will have few, if any, symbols used to determine and to enforce differences in status, and will have institutionalized methods of achieving consensus. Two essentials for the state (1962: VII, 4) are a supply of labor, and a territory. The workforce supplies the labor for an organization, and the territory is defined by organizational boundaries, assets and market share. Additional essential parts (1962: VII, 8) include (a) food – the sustenance, in the case of organizations we can cite products (profits? ) as that which sustains the striving for goals; (b) tools and crafts – the technology used to make products; (c) arms – for protection and acquisition of new territory, provided for organizations by marketing and legal departments; (d) wealth – capital; (e) religion – that which guides normal behavior and explains the unexplainable; and finally that part which is most essential (f) a method of arriving at decisions about policy and about right and wrong – defined by the constitution. Organizational Ethics: Contemporary View Ethics are sources of identity and motivation for mature individuals, representing some sense of prevailing telos. A person develops an ethic by learning cultural convention and then modifies what has been learned according to insight and personal experience. The point is often taken for granted; a good deal of that which influences the development of an ethic is not likely to be grasped consciously by the individual. Ethics establish states of existence for individuals that make them, for example, more or less predisposed to accept or reject authority and supervision of their activities. Ethics induce people to seek out the association of others who share similar ethics. Organizations, to varying degrees, represent political associations and opportunities for political activity that cannot otherwise be experienced or constructed by individuals within the greater society. While conventional knowledge holds that organizations are narrowly purposeful and rationally managed entities, research reveals processes that can best be explained as political activity (Barker, 1994; Jackall, 1988): (a) functional groups compete for ascendancy of ideas, influence and resources, which is characterized by conflict; (b) the level of power and influence of any one manager depends upon that individual prevailing in conflicts regularly; (c) the corporate and bureaucratic structures are set up by and for those with the most controlling power; (d) success or failure of managers has little to do with actual accomplishments, but rather with arbitrary perceptions of one’s ability by others and with supportive alliances (that is, success and failure are socially defined, not empirically measured); (e) truth is socially constructed and the organization mobilizes to support manufactured reality promoted by those in power; (f) uncertainty in the organization and in managem ent processes facilitates redefinition of organizational reality; and therefore, (g) decisions are based in political agreement, and agreement is based in comparative power and influence. Jackall found that the moral system for managers in bureaucratic organizations includes some of the following principles: (a) striving for success is a moral imperative; (b) rising stars serve to validate the moral system; (c) criteria for success are bounded by the system and can be based in illusion rather than in reality – success is often the result of taking credit for the good and avoiding blame for the bad; (d) self-control, and not necessarily rule-following behavior, is a moral imperative; (e) morality is determined by flexibility and adaptability to changing political realities, and not by strong convictions; (f) bad things must be covered up or reframed in order to protect the system; and, (g) morality is a matter of survival and gaining advantage. For the citizen of this polis, morality has different implications than it does for those we may call employees, which Aristotle might recognize as slaves. While all employees may be initiated as organizational members, only a select few will undergo extensive initiation to achieve the status of citizen. In the General Dynamics study, employees at lower levels of the organization expected their quality of life to improve as a result of the Ethics Program (Barker, 1993). The failure of their expectations to be realized was commonly attributed by them to immoral behavior on the part of managers. These employees had not been indoctrinated into citizenship. Most never would be. Consequently, they understood the basic customs that govern the masses, but not the protocol of the political elite. Middle and senior level managers at General Dynamics, who were citizens, commonly viewed the Ethics Program as simply another political obligation. Instead of an opportunity for improvement, most managers experienced the program as yet another uncertainty to be managed in their quest to succeed. Their conformance to the rules established by the program was established by the constitution, and their experience of justice was directly related to which of their behaviors were measured and rewarded by the polis. Supervisors were citizens-in-training, and were caught between their understanding of the desires of employees for improved quality of life and their realization that the political goal of the program was to improve customer relations with the Navy in particular and with the Pentagon in general – that is, to improve the quality of life for citizens and not necessarily for the masses. The decisions of the polis were governed by the need to survive and to protect territory. The welfare of the masses was secondary to this goal, and was considered ultimately irrelevant should the polis fail. Organizational Ethics: Gender Aspects Diversity in the work place is among the issues important to contemporary business concerns. Diversity itself is a large agenda, within which issues of inclusion, personnel advancement, and appropriate work relationships for all employees emerge. The ability of all employees to work in ways that build upon their competencies, to allow them to advance for the betterment of the corporation, and to provide and contribute to the individual’s best advantage are important for management. Recent reports suggest that firms illustrating diversity through company-wide inclusion are more competitive in the current marketplace (Gilbert, 1999). When sub-groups of employees, such as males and females within a corporation, are revealed to have quite differing perceptions of their work life, however, it garners the attention of management. There is always the possibility that such differences highlight other potential problematic areas such as discrimination, harassment, or ceiling effects that will ultimately emerge, thereby reducing a company’s competitive edge. From the critical point of view, gender as it pertains to ethics is one aspect within the larger context of business ethics. One reason to focus on this question is the increasing attention given to diversity in the work place (Gilbert, 1999). There is also an increase in the number of women in the work force, women entering business schools, and women in management positions. Additionally, there is a suggestion that women, in general, are more ethical than men (Clark and Barry, 1997). Several studies examine the differences between men and women in business. These studies involve, for example, students, managers, and professionals in business endeavors. One assumption that is explored is whether females have a greater propensity for ethical behavior than males. In a study of attitudes of practitioners regarding ethical judgment, females are found to adopt a more ethical stance than their male peers (Weeks, 1999); findings that support an earlier study on gender related to business intent and judgment (Robin and Babin, 1997). In the latter study, there is no difference on ethical judgment between male and female professionals in business. Schminke (1997) reports that male and female managers do not differ on their underlying ethical models, but they differ in the manner in which they evaluate others. Another report from these data reveals that men and women are different in business and non-business settings regarding their ethical decision models (Schminke and Ambrose, 1997). In a study among undergraduate business students, males and females offer different perceptions of a just society (Prasad, 1998). Studies of ethical climate and gender reveal that female business students are significantly more predisposed to a positive ethical climate than are male business students (Luthar, 1997). Lastly, a study exploring differences of male and female managers reveals that in some situations females are more ethical, but in others they are not (Hoffman, 1998). Another dimension of organizational ethics that has been examined involves behavior surrounding the reporting of a co-worker for an ethics issue. Gender and supervisor support are two variables found to be related to willingness to engage in external whistle blowing in business (Sims and Keenan, 1998). Females are more willing than males to participate in whistle blowing in their place of employment. In summary, the results of studies in business ethics that examine differences between males and females reveal mixed results, but the predominance of findings suggest that females are more predisposed to ethical situations than are males. The results are true both for students and for employees in business.

Thursday, October 10, 2019

Advantages and Disadvantages of a Large Family Essay

1. Ad and disad of large family A bigger family gets the advantage of children that are never lonely and have had to share and make friends easily. Big families often have more fun and an excuse to get out more. Children from a big family appreciate their siblings when they are older more then they would when they are younger. However a big family gets the disadvantage of less attention. This might make them frustrated or upset. Siblings don’t always get along aswell! It can be a pain trying to bring your family down to the shop, cinema and especially a fancy restaurant! At the end of the day it’s all up to you. If your a loud bubbly person who loves fun and laughter then a big family is for you. see more:small family advantages and disadvantages If you like the quiet life and like going out with your friends and spending as much time as possible with your children a smaller family is for you. If your a bit of both then maybe three children would be just right! Living in a small family might give you the opportunity to be successful since you will be supported BOTH financially and emotionally more, providing that you make good use of your chance UNIQUENESS. Conversely, in a big family you might not receive financially FINANCIAL OR EMOTIONAL and emotionally support enough. This difficulty might lead someone to commit crimeS, ALTHOUGH THAT WOULD BE a feeble excuse in my book FOR DOING SO. From personal QUOTING FROM THE experienceS of a friend of mine, growing up in a family of ELEVEN children ALL living in a large family was a very unpleasant experience. He felt lost in the crowd AND suffered low self esteem from RECEIVING constant criticism from his siblings. He told me there WAS no privacy in his life(.) he can taste. He believes the benefits of a small family outweigh the disadvantages. Read more:  Disadvantages of Population Growth On account of the faCt that s Some parents who have ONLY one child often spoil him/her rotten in order to provide a comfortable life for him/her(,) which has an adverse effect on their CHILD’S future. Coming from a small family has its disadvantages as well as advantages. From A psychological viewpoint, parents have to encourage a sense of responsibility in their children since children should learn to take responsibility for their own lives(.) in the near future. A spoiled child will not be an autonomous person who is able to tackle the upcoming problems in his/her life. In addition, the adolescents who are dependAnt on their parents emotionally and financially in any case will not be capable of thinking rationally and make NOR HAVE THE ABILITY TO MAKE rational decisions. From my point of view, in some case, a strict upbringing will work BETTER IN HELPING children to learn something. I think it is not advisable to raise large families which is something of an anachronism these days. Times have changed, therefore, our attitudes HAVE ALSO TO CHANGE.to be changed. All children are entitled to have a comfortable life, HAVE access to higher education and TO BE FED well. From A psychologistS vantage point, deprived children tend to do less well at school so how can they continue their education. Moreover, when parents raise a large family and are unable to discipline them, their children will become noisy AND argumentative. There are some pluses to living in a big family that SHOULD BE taken into consideration. The significant merit of living in a big family is that you can learn from other family members of yours and they support and guide you whenever you HAVE THE need. Sometimes you make a small mistake and you DO NOT dare to tell your parents(,) but you can tell your siblings(,) because they are more comfortable-to-be-with compared with parents. On the other hand, t The interests of ALL children are different(,) and life would be one of variety(,) THEREFORE it would be a happy life as variety is the spice of life. Children can learn A lot of social skills in their earlier YEARS(,) and they will have the feeling of responsibility in addition to more love and affection. will be there in between family members. A child who has several brotherS and sisterS rarely lacks company. I suppose the advantages of being a member of a large family are far too numerous to mention. Take my life for example which can illustrate the point. We are a family of four and I have only a kid sister who is married(,) and I consult with her whenever I need to. I WOULD rather LIVE in a SMALLER family with A moderate NUMBER of family members. I like everything that I have. Advantages of a large family A large family has some very strong advantages. First of all, it has a lot of members and there is more than one earning member in a large family. In addition, members can help each other in bad times. A large family has parents, children and uncles, aunties and grandparents. Therefore, children can enjoy the company of all the members. They are never alone. A large family also has a joyful atmosphere. Everyone has his/her story at the end of the day and they all sit and talk about their good experiences, their problems and possible solutions together. Finally, a large family can save money in various different ways. Because they all live together, the cost becomes low in total and they can save a lot. A large family is a lovely place to live in. Disadvantages of a Large Family There are several disadvantages of having a large family. First of all, there is hardly any privacy. In a large family, you may have to share bedrooms with your sisters or brothers. It is hard to have any time alone because there are so many people living in one house. In addition, a large family often has more expenses than a small family. A large family has to budget their money so that everyone can have enough food and clothes to live. Sometimes, children or parents cannot buy what they want because they have to save money for others in the family. Finally, in a large family there is more responsibility on the parents to take care of all their children. It takes a lot of work by parents to make sure that all their children grow up to be good people. A large family is not easy to live in. There are many advantages and disadvantages of having a big family. I the past famielies were much bigger than now. Today many couples don’t get married at all or they get married much later, when both partners have started their career. The numbers of divorces has increased a lot. In the past people wanted to have many kids, but now is popular a type of family where are parents and one or two children. The first advantage of having a lot of brothers or sisters is joyful and happy life. In big families always someone tells you something nice or does some surprises. You never feel solitary in so large group because they always make you smile.The next good thing about having many brothers or sisters is helping each other with every work. For example elder from the sibling, helps with homework the younger one. Person who lives in a large family is more responsible and sociable than somebody who was always an only child. But on the other hand if you have only one brother or sister, or even none – you’re supposed to argue less, because you haven’t a person who you will argue with. Also in big families children become very competitive and everybody wants to be the best. In my opninion families should be numerous. I’ve got a younger brother and we really get on very well. I’m happy that I have him! I know a lot of people who are the only children. They are often more selfish and bumptious than the other who have any brothers or sisters. I still don’t know what I want to do in the future, I don’t know which job I want to have, I don’t know if I get married, but if I do – I know that I’d like to have a big family and a lot of children. 2. Geen house effect While some people believe the earth’s climatic changes are due to the fact that the universe is getting older, others believe it is due to the greenhouse effect. The greenhouse effect is a naturally occuring phenomenon that is responsible for trapping heat near the earth’s surface and keeping the planet warm. It is called the greenhouse effect because the way it works is similar to the way in which a green house functions. In a greenhouse sunlight passes through the transparent roof and walls and strikes the objects inside- plants, flowerpots, tables, and so forth. These objects absorb energy from sun, become warmer, and then give off energy themselves in the form of heat. Only a little of this heat energy passes out through the glass, much of it is â€Å"trapped† in the greenhouse, raising the temperature inside. In some ways, the earth functions rather like a greenhouse except on a much larger scale. Although the greenhouse effect has only recently been in the news, is nothing new in th history of our planet, has played major role in making life on earth possible. Without the greenhouse effect, the earth would be too cold for living In recent decades there has been a global increase in atmospheric carbon dioxide, largely as a result of the burning of fossil fuels. The greenhouse effect may be the most serious environmental problem the human race has ever experienced, for this reason scientists around the world are working hard to acheive a better understanding of the greenhouse effect, to predict the impact it will have on earth, and to discover ways to control it. Global warming can be expected to change the earth’s climate dramatically and in a relatively short time. The financial problem with this is that the flooding will cause dams to be built and cities to be reconstructed. If we do not act now, it may be too late. â€Å"The amount ofcarbon dioxide in the atmosphere is increased by 0. Is soemthing good turning bad† Up until about 150 years ago the compostion of the earths atmosphere had remianed relatively unchanged for several thousand years. Global warming could change the atmosphere so much and so fast that all sorts of plants and animals might soon be in danger os extinction. If this rise in sea level was to occur many areas would be much more prone to flooding, and generally much deeper floods would be experienced than nowadays. Right now it is moving so that North America is going to be close to the sun in the winter. The Cretaceous Period occurred over 100 million years ago. While going through this cycle it will change the climate of areas. Overall, the global temperature could rise anywhere from 5 to 9 degrees over the next fifty years. What is meant by the term, the greenhouse effect, is that the heat from the sun comes into the Earth’s atmosphere and cannot get out so it becomes trapped. 3. Exercise good for your health It is very important to exercise. Exercise is important because it can keep you in shape and will improve your health for the better. Many studies have shown that regular activities and exercise can improve someones overall health substantially. Exercise reduces the risk of heart disease, stroke, certain cancers, and high blood pressure. Exercise can also help you to maintain healthy bones, muscles, and joints. Sports competitors must do physical activity on a regular basis to maintain their level of performance because it is necessary to train the body to be able to withstand physical activity. Along with physical activity comes weight loss. Weight loss can improve the meantal well-being and boost the confidence of any particular person. Also, studies have shown that people who exercise on a regular basis tend to live longer than those who don’t. With all of these benefits in mind, i’m not sure why anyone wouldn’t want to be physically fit and active! Try exercising a minimum of 3-4 days a week. Exercising includes walking, running, jogging, painting, biking, and there are plenty of other activities to try as well. My advice would be to pick something you enjoy doing and wouldn’t mind doing on a regular basis and sticking to a schedule. You can even pick a few different activities to mix things up and keep it interesting. In weight training most people will work different muscle groups on different days in order to best work their body without over-doing it. This also saves time during the day because instead of working out for 3-5 hours in one day you can workout for an hour a day 3-5 days a week. It spreads out the exercise so you don’t get sick of it and dread going. Also, your body will respond better because you will not be putting too much stress on yourself. Also, always stretch before physical activity! This is very important so that you do not pull or strain any muscles. Most importantly, to maintain a healthy body you must stay ACTIVE! 4. Advantages and disadvantages of living in a city and in the countryside A lot of people decide to move to the countryside nowadays. However, there are still many people who prefer stay in the town and say that they couldn’t live anywhere else. So which place is better to live? Let’s think about both of them. I would like to start with the advantages and disadvantages of the big city life. Living in such a big city has a lot of advantages. There is a big offer how to spend free time. There are a lot of theatres, concerts and other ways of entertainment. There is always a lot to do and visit! There are a lot of possibilities of shopping. In various shopping centres and galleries you can buy whatever you want. What is more, there are a lot of working places in a city. Many big international companies have their locations in the cities, so it is much easier to find a job in a big city. Moreover, the public transport is developed quite well, so the commuting to work isn’t a problem. On the other hand, there are some disadvantages of living in a big city. Cities are very crowded. Everywhere there are crowds: on the pavements and in the buses. What is more, the traffic is heavy and city’s car parks are always very full. Sometimes it is very difficult to get from a given place to another. It may take hours! Moreover, the other disadvantage is the safety in a city, but actually the lack of safety. There is a big crime rates in cities. So you have to be very careful at nights when you leave your home. I think that in the country the problem of crime isn’t so big. There aren’t so many people and they usually know each other well. The possibility of robbery or other crime is relatively lower. Life in the countryside is more peaceful and the life is also slower. What is more, it is less stressful. There isn’t any time pressure and the traffic conditions are better. A lot of places you may reach on foot. The city offers a lot: there are huge buildings, skyscrapers or some historic monuments. On the other hand, in the countryside there are a lot of breathtaking sceneries, space and other amazing places such as forests, lakes or mountains. Moreover, people in the countryside are quite different than people living in the city: they are relaxed, friendly and family-oriented. People in the city are like ants. They are always in hurry, busy and out of time. In the country people enjoy lives and take pleasure in their daily activities. As a disadvantage of living in the countryside we may consider the commuting problems. People who stay in the countryside often have to work in the nearest cities, so it may take a lot of time to get to it. However, the living costs in the country are much lower, the variety of products in shops is smaller. To sum up I would like to say that both countryside and city have some advantages and disadvantages. Both city and country may be a good place to live. However I will stay in the city till I retire. Then I would like to move to the country to have a rest. I think that everyone of us will take into consideration all aspects before he decides to move to the country. 5. The advantages and disadvantages of living in the country Living in the countryside has a lot of advantages, but also many disadvantages. As the advantage we can consider the fact that the country is less polluted and the traffic isn’t so heavy. You are fit and you don’t need to worry about your health condition, because in the countryside the air and water are so clean. In the country there are many plant species. There aren’t any huge blocks of flats, modern skyscrapers or bothersome traffic jams. In the country you are free to admire the breathtaking landscapes such as huge meadows, peacefulhills or forests. You can enjoy walking in the forest and picking mushrooms or hunting. Another advantage is that you may easily build a big house and the garden, because charges for ground are much lower than in the suburbs. Moreover, living in the countryside is cheaper than it is in the city, so you probably may afford many other things, because the prices are lower. What is more, you can invite your friends to the barbecue organized in your garden. It would be great! The other positive side is the safety. In the rural area the crime rate is much lower. There aren’t a lot of housebreaks and the possibility of burglary is also lower. In the countryside people usually and keep eyes on neighbour’s estates. They always react when something strange is happening. Country life is very peaceful and silent. You will enjoy the feeling of peace. However, there are a lot of positive aspects of living in the country side, there are also some disadvantages. Living in the country is slower. People don’t need to hurry and have a lot of time. People in the country don’t have to work so many hours as they do in the city. On the other hand, they don’t earn so much money. Moreover, there aren’t such interesting things to do during free time. The unemployment rate is also much higher than in the city. The problem may be also the communication. If you don’t have your own car, you may have problem how to commute to work. The same problem concerns the access to the hospitals, schools, police stations and shops, which are usually located far from the village. Last of all, there are some dangers connected with country life such as heavy snowfall or rainfall. To sum up, I think that living in the country may have a lot of advantages such as fresh air, breathtaking landscapes and comfort, but a lot of people decide to stay in the city, due to the fact that the life in the town is easier. The easy access to shops and other institutions are the great advantage. 6. Do you want to work in a big or small company? Why? a. No doubt, I choose to work for a small company because there are too many benefits that outnumber its disadvantages not to choose. But working for a large company has advantages no more than its disadvantages. The most important benefit of working for a small company is that I will have many chances to develop. In gerneral, a small company is a developing enterprise and it is not easy to absorb many excellent employees. If I enter this small company, I think that the boss will appreciate me and give me many opportunities to reveal my abilities. Only I let the job do well, I am sure that I will rise very rapidly. On contrary to this, a large company is already a high developed institutions. There are many prominent talent working for it. A good position will absorb hundreds of opponents. It will take me a lot of time and vigor to get this position. Maybe I have no chance to win this competition at all. Another benefit of working for a small company , which working for a large company almost cannot achieve, is that I can learn more skills in a small company than in a large company. As shown above, a small company is a developing enteprise. This means that it have no a great deal of money to employ many persons . So, I can do all kinds of jobs at the same time. I think that this will be useful to compete in the society. But in a large company, maybe I only engage a monotonous job over a long period of time . I believe that this will be helpless to improve my capacity. b. Of course, choosing to work for a large company also has advantages to some extent. For example, it will afford handsome salary and will be not easy to fail in business competition. But from my own development, I still want to work in a small company. In addition, I believe that every large company originates from a small company. Maybe I will become an important person when the small company in which I work become a large company. b. Lots of student will face such a problem, to work in a big company or a small one. Each choice has benefits as well as disadvantages .for a big company, one will gain more knowledge and experience, but his work will focus on a narrow area. On the other hand, if one chooses to work for a small firm, he will have a wide experience and knowledge about the company operation, but his income will be very likely not higher then working in big company. Personally, I preferred to working in the big firm. There are several reasons for me to choose the big company, and the main reason is that I wish to be a professional and I believe working in big company will help me to realize it. There are many opportunities to get in touch with the talent on their major in big company. Working with them, I will definitely benefit from their experience and skill. For example, once, I had worked at a company with several professional research engineering as research assistance for one year. Their knowledge helped me directly drive to the key of the project, and their experience saved me form impracticable ideas. Furthermore, in big firm, one had more training opportunities, which cannot provide by the small company. The other reason for me is the income. For working in big firm the income will be higher. The wage will be very important for the new graduate whose family needs money. For example, one came from financial strait family, and had two little brothers studying in school. A good wage will be help his family form hard living. Although working in a small company, one will gain full experience, and will obtain greater choice to promotion, when the company gets a good development. But the undeniable fact was the work was not steady, as the small firm was weak in the market economy. After considering the above, I can get the conclusion that although working in small firm also have advantage, I will choose to work in the big firm 7. Money is the root of all evil. Many of us grew up hearing that money is the root of all evil, but that is not really what scripture teaches us. Money is neither evil nor good. It is only what happens with money once it is in our hands that gives it qualities of either good or evil. Money can be many things, depending on how we relate to it. We need to understand the difference between a physical currency that is the basis for our lives and a material desire that is driven by greed. It is a fact that money makes the world go round and this is how we bargain for food, shelter, education, travel and just about everything in life has a price. Money is the reward for our work that allows us to enjoy the good things in life. It is the foundation for our social organizations and the donations to churches and charitable organizations that allows them to become established and function properly within our communities. From this point of view, money is not the evil; it is just a source of our survival. From the other hand, the love of money can destroys our lives. Not only money by themselves, but the desire of them. The greediness can destroy individuals, break up homes and even bring down nations. When the love of material possessions, social status and political power are the driving force behind our desire for money, we become rooted in evil. People can also make money there god. It depends on whether money is in control of the person or the person is in control of the money. It is clear, when money is in control of person it can make a lot of harm. To sum up, I should say that money is not evil, as I think. It’s just the greed that’s in the hearts of those who want it for needless riches and power that gives money the label of being evil 8. Time and tide wait for no man a. Time and tide are natural phenomena. Like other agents of nature, they too have no consideration and regard for any individual. They are beyond the control of human hands. Man finds himself helpless before them. This proverb is a lesson to all of us. It lays emphasis on the desirability of our preparedness to make the best use of an opportunity that presents itself to us. We should, therefore, remain vigilant, because even the slightest carelessness on our part may result in missing a great opportunity in life resulting in colossal loss. No amount of repentance would compensate the loss caused by such a failure. Opportunities are rare. If availed of, they may prove a boon in one’s life and may also ruin one’s life if it is missed. In olden days there were no watches an people used to do their working following the direction of the Sun, even though people were sincere and punctual at those days. But today even after innumerable inventions and a lot developments people used to complain that they don’t have time. ‘Is it that the time in olden days was long and today it is short? Not at all’. Then where is the problem? Actually problem exists in time management. For instance, when students have time, they waste it in unnecessary discussions, fantasies and student politics etc. but when examination comes nearer they start studying and complain for time short as they could not use the time left in a proper manner. Here a saying comes to mind, â€Å"Time is short, not for rest, think your aim and do your best†. Thus, scheduled management of time can give a person more time to do what he wants. b. When we get an opportunity to do anything, we should seize it. If an opportunity is may near have it again. Time lost once is lost forever. We cannot recall it. So we should always make the best use of time. We should be ever on the look-out to seize time by the fore-lock. Our life is short. We should not waste even a moment. If we waste time, we waste life itself. Time is the most important factor in our life. We should not postpone any work for the future. We should plan for the future and act in the present. The present is the most important time. We should do everything in the present. â€Å"now or Never† should be our motto We should plan our activities. We should do useful things. We should not waste time on unnecessary things. We should be careful about our duties. We should not spend much time on amusements and games. we should do our duties punctually. Punctually is a great virtue. Success in life depends upon the right use of time. We should utilize time wisely. A student should study hard in his student-career. If he does not study properly in this stage, he may have to repent later in life. A sick person should be treated in time, otherwise he may have to lose his life. A farmer should sow seeds in the proper season, otherwise he may not get a harvest. Everything should be done in time. If any time is lost, it lost for ever. We should always be up and doing. We should never miss an opportunity. Time is very valuable. We should make the best use of it. 9. Advantages and Disadvantages of a Large Family Essay A family is a group of individuals related by blood. It is a basic unit of the society traditionally consisting of a mother and father, rearing their children. The family is also the greatest agent of socialization in a society. In every society, family is of different types which are usually graded by size. The most common type of family is the Extended family, commonly called large family; and Nuclear family, commonly called small family. An extended family is that which consist of father, mother, children as well as cousins, uncles, nephews and nieces, grand-parents and family friends, which is why it is called a large family. Nuclear family on the other side is a relatively small family which consists majorly of the father, mother and children only. In Nigeria and mostly other African countries, the large family is usually more dominant. The advantages of a large/extended family are among others highlighted below: -It has a lot of members and there is more than one earning member in a large family. see more:small family advantages and disadvantages wikipedia That is, there is more than one source of income for a large family. This makes it easier for family needs to be met and in time, more than it will be in a small family where the source of income comes only form the parents. In addition, members can help each other in bad times and in an unforeseen or emergency situation as every member of the family, especially those who provides the family income, will rally round to save such situation. -A large family has parents, children and uncles, aunties and grandparents. Therefore, children can enjoy the company of all the members. They are never alone. A large family also has a joyful atmosphere. Everyone has his/her story at the end of the day and they all sit and talk about their good experiences, their problems and possible solutions together. With this level of love shared within the family, it is same extended to the larger society, hence, reducing the rate of crime and bringing about love and unity among members of a society. -A large family can save money in various different ways. Because they all live together, the cost becomes low in total and they can save a lot. The share every household appliances and can live happily in one apartment with sufficient facilities for their use. On the other side, the following are the disadvantages of a large family: – There is hardly any privacy. In a large family, you may have to share bedrooms with your sisters or brothers. It is hard to have any time alone because there are so many people living in one house. – In addition, a large family often has more expenses than a small family. A large family has to budget their money so that everyone can have enough food and clothes to live. Sometimes, children or parents cannot buy what they want because they have to save money for others in the family. -In a large family, there is more responsibility on the parents to take care of all their children. It takes a lot of work by parents to make sure that all their children grow up to be good people. -Also, health issues can easily be spread across every member of the family once one member is affected as they have to share basically most of the equipments and amenities in the house among themselves. Reference: * http://level2writingskills.blogspot.com/2011/03/advantages-of-large-family.html * http://www.merriam-webster.com/dictionary/family

Wednesday, October 9, 2019

Cebu Pacific Paper

Case Context Cebu Pacific Air owned by the Gokongwei family and established in 1988, is the provider of most domestic flights in the Philippines. In 2000, Cebu Pacific Air was able to go international and expanded operations to Asia-Pacific countries. It owns 45% of the market share, and is among the top 5 in growth in terms of passengers carried and served. The airline company is known for its promo fares, where one can save around 40% to 50%, if flights are booked early. For the longest time, Philippine Airlines, Cebu Pacific Air's competitor, dominated the local airline industry. Through the liberalization program, the latter was able to enter the market and gain its share of customers and passengers. In response, PAL adjusted its prices to compete with the others, and focused its strategies on cheaper last-minute bookings. Cebu Pacific Air gives importance to customer value, and addresses it by providing hassle-free online reservations, on-time flights, comfortable flying experience, etc. Named as the â€Å"World's Number One Airline† by an e-newsletter, the airline has been growing and has continued to make its mark in the Philippine airline industry. Its emphasis on the importance of the customers has helped Cebu Pacific Air to be successful in proving that it is indeed one of the top airlines in the country. Macro Environment Prior to the Philippine aviation industry liberalization in 1995 under Executive Order 219, state-owned Philippine Airlines enjoyed virtual monopoly with the country's adopted policy of ‘one country, one airline' imposed during President Marcos’ administration. The industry remained uncontested between 1973 and 1994 compelling the government to regulate fares to prevent PAL from engaging in monopoly pricing. In the years following liberalization, the domestic airline industry has attracted as many as five entrants but this has dwindled to three. Currently, the Philippine aviation market is mainly served by Cebu Pacific Air (CEB), Philippine Airlines (PAL), Airphil Express (APX) and ZestAir. As of August 2011, CEB is the market leader and holds 45 % domestic market share, followed by PAL with 22%,   APX with 19% and ZestAir with 12%. Seair also takes a small part of this market such as by serving flights to Batanes. The impact of liberalization on the domestic industry is mixed. Departure frequency increased in the most profitable markets, while smaller communities either lost service altogether or experienced sizeable declines in departure frequency and capacity. Furthermore, some markets served by a single airline have relatively higher fares. In the recent economic crisis, many foreign countries and the rest of the world were affected. The Philippines, however, was not greatly hit by this recession. Even though we fared better than the others, it cannot be denied that we were still affected. Many multinational companies shut down their operations in the country, such as Intel and Goodyear. Also, many overseas Filipino workers from the United States, United Kingdom and the Middle East were forced to leave these countries with no promise of return. It also affected the Philippine Stock Exchange since it closely followed other stock exchanges from around the world, particularly NYSE. All of these resulted in great fears among the citizens. Filipinos are now more frugal and conservative in their spending habits. The economy experienced dwindling demands of different products, which resulted to more production cuts, succeeding layoffs, and more layoffs. Filipinos started looking for products and services that would provide more value to their hard-earned money. As people are now starting to go back to the basics, leaving the extravagant lifestyle behind, companies now face the problem of losing their customers, even their loyal ones. Thus, many of them started offering products that would exemplify true value for money. More so, discounts and promos have boomed. Cebu Pacific was no exception to this scheme. As many people considered air travel as something they could live without, the industry faced a bigger problem of attracting customers. The â€Å"Piso Fare† that they launched in 2005 was already a big help to company. More and more people are choosing Cebu Pacific over other airlines, such as Philippine Airlines. What is important now is for travelers to get to their destinations in the most affordable way possible, and the company was able to offer them a low-cost yet high-quality service that perfectly catered to the needs of their clients. SWOT Analysis Strengths The key strengths of Cebu Pacific are on its strong market positioning, lean cost structure, ability to reap scale efficiencies, healthy brand equity, and balance sheet strength. The heights of Cebu Pacific’s victory over its competitors cannot be attributed to the aggressive low-pricing strategy that it blazed per se. The ability of CEB to identify the objects that are of value to their customers, and extend those perquisites at low cost is of tantamount importance in the airline’s success. Cebu Pacific customers also get their value through the airline’s very convenient online reservation and payment system. This, equipped with the company’s partnership with banking firms as well as servicing companies such as LBC and Rustan’s, as well as its rigorous promotion in social networking sites, allows the customers to access information regarding CEB’s prices and low promo fares and easy payment. Equally valuable is also the management’s employee training which reflects the company’s strong customer-centered, team-based orientation. Weaknesses To allow for its promotional activities such as low-fares in domestic and international travels, Cebu Pacific must also cut some costs on some segments of its operations. Either by cutting some operational costs or personnel costs, this would have an immediate impact to the image that the company is trying to project. With the entry of relatively smaller airline companies in the industry that can afford to compete CEB in low-pricing makes the airline company vulnerable to price wars, and this pressure increases the vulnerability of the airline to maintain its image. Like all airline companies, and especially because of its big operations, Cebu Pacific heavily relies on forecasts of volatile fuel prices to produce sound business decisions and pricing. Lastly, industry commentators are disappointed that the strong brand and marketing platform of Cebu Pacific lacked scale in terms of fleet size. Opportunities The 21% year-on-year international passenger growth on the year 2011 opens a wider door for Cebu Pacific to increase its market share. Offering foreign travels exclusively on selected destinations allows Cebu Pacific a wider market and a more flexible marketing mix. The company’s financial stability, sustained growth, and good brand image allow the financing for more expansion in the products and services they offer which is tantamount to put down competitive pressures from its competitors, both via cost leadership and product differentiation. Cebu Pacific is strategically positioned for this as it has a strong domestic network that is able to offset headwinds to the international network. Reaping the benefits of scale efficiencies may be realized through this expansion. Finally, with its biggest competitor facing internal labor concerns as well as concerns on solvency and liquidity, the airline can choose to increase market share profitably at the expense of this competitors—instead of only positioning to stimulate and grow the market. Threats That low-pricing schemes such as the PisoFares became a trademark for Cebu Pacific is threatening the airline’s brand of acquiring an inferior image against its more expensively priced competitor products. Its customer segment that caters for businessmen and other high-profile class are at the expense of its extensive marketing promotion on cheap fares. Also, the company’s profit margin has been slowly declining as it engages in price competition with relatively smaller airlines such as Air Philippines and Zest Air. While both competitors have been investing for expansion, CEB must stand prepared while pursuing for a higher market share and leadership. Finally Cebu Pacific must strategically position it’s cost-cutting strategies such as outsourcing, as recent moves to outsource some noncore operations of other airlines that has been encouraging from a cost-saving perspective has ensued labor disputes and strikes which showed the insensitivity of such a move. Problem Through tedious research and careful analysis, we have proven that Cebu Pacific exhibits cost leadership as it was able to cut prices to deter the entry of new entrants and at the same time able to offer low prices to powerful buyers. (See Porter’s Generic) Competitors are always on the look as to how they can catch up and perhaps Cebu Pacific may be threatened by competitors copying their low cost strategy. With this, how can Cebu Pacific maintain to be the market leader when time comes that competitors have already adopted their low-cost strategy? Marketing Mix Product Cebu Pacific Air provides its customer both domestic and international flights to fifty two destinations. Company with its slogan it's time everyone flies tries to keep what they have been promised to its customers by offering a wide array of products and high quality of services aside from air fare to keep their customers loyal and to attract new ones. Cebu Pacific Air does not only provide travel through air but it provides tours for both land and water by building tie ups with travel agencies and hotels. This tie ups provides its customer travel packages with hotel rooms at a discounted price, which make all the fun. Furthermore, the flight does not include a meal but they offer a fun shop where the company sells hearty meal, cold sandwiches, savory snacks, quick snacks, cold drinks, and hot drinks which are changed monthly for variety. Branded souvenirs such as stuff toys, watches, bags, etc. can also be purchased via online or inside the plane. Moreover, other services include seat-selector, sport equipment fee, TravelSure insurance, prepaid baggage, rent a car, and buy event tickets. Cebu Pacific Air always keeps on improving its existing products while introducing new products to tailor fit its products to its customers for more satisfaction and to gain customer loyalty. Price As the barriers to entry were lifted, new players can now easily enter the market to serve the domestic routes. Many benefits were gained by these actions, particularly in the reduction of air fare. Cebu Pacific used its pricing systems to gain a competitive advantage in the industry. It continuously strives to offer low prices, yet also continuously maintain the level of service it promises to deliver to its customers. One of the main strategies of Cebu Pacific to attract customers was its low fares offered on a year-round basis, such as its â€Å"Piso Fare† and LiteFares. This made air travel more affordable to Filipino passengers. This move is considered to be a lethal one for its competitors for it captured a big portion of the market. And although competitors soon followed suit, it was already too late and Cebu Pacific had already gotten a strong position in the market. To compensate for such big discounts, flights that are booked closer to the actual date are fully priced, but they are still comparably lower than those of its competitors. For Cebu Pacific, they value the things that matter most to their customers, such as training of their pilots and crews, aircraft maintenance, and on-time reliability, such that passengers will not pay for trivial things, such as paper tickets and free meals. They focus more on the practical and essential matters to be able to offer their services at low prices yet still earn returns on them. Place Cebu Pacific Air has strategically placed most outlets where passengers can book their flights in business centers, near or inside malls, hotels, and airports. These locations are usually where travellers go to, making it easier and more convenient for them instead of going to a place which might be out of their itinerary just to avail of the company’s services. Aside from this, Cebu Pacific Air has been able to ensure access to customers through online booking. With the growth and development of technology, the airline company has been able to capitalize on the convenience and availability of the Internet to easily reach customers. Promotion Low promo fares are the best known strategy that Cebu Pacific uses to gain ompetitive advantage over competitors. Specifically, they offer 1 peso flights not just for destinations in the Philippines, but also in some areas in East Asia such as Singapore and Malaysia. This promotions strategy is the most popular and most common thing that comes to mind when thinking Cebu Pacific Air. Aside from the traditional forms of promotions and above the line advertising, this airline also makes use of new social media platforms through below the line advertising. Cebu Pacific Airlines is the first airline industry in the Philippines to make use of these new technologies. These types of advertising make use of social networks and give more focus to certain niche markets. An example of this type advertising is Cebu Pacific Airlines’ use of Twitter for announcements, ticket promos, and games for chances to win free tickets. Another form of this promotion strategy can be seen through a viral video posted in YouTube of Cebu Pacific’s flight attendants dancing to the beat of the song â€Å"Just Dance† by Lady Gaga. The special dance number was presented to the passengers after the standard safety instructions had been performed and aimed to give passengers a more enjoyable flight experience. Having assessed Cebu Pacific Air’s marketing mix; we can truly say that its success can be attributed to its low price strategy and loyal customers. CEB has employed strategies to make flying accessible to everyone. They have lowered their prices and yet did not forego the quality of their services. CEB has been loyal to its value proposition of providing more for less. CEB knows very well that customers will try out low-priced products but will be turned off if it does not deliver the value/benefit it promises. And no amount of advertisement will change their perception of a product after a bad experience, even if you have the lowest price in the market. And so, CEB has never been lax in maintaining the other component of their marketing mix besides price as competitive as possible to always satisfy customers. Recommendation Competition from other low cost carrier airlines continues to saturate the market and poses a threat to Cebu Pacific. To fly higher and up and above this hurdle, we now give you our counterstrategy: Cebu Pacific Air: Juan time, Big time! Juan time, Big time is a full blast strategy that banks on Cebu Pacific Air’s Cost leadership and Filipino oriented service to retain its market leadership in the domestic market and eclipse PAL in the international market. In this full blast move, Cebu Pacific will continue to leverage on its constant seat sales and low pricing while making sure that it delivers true value to its customers. Cebu Pacific always wants to provide exceptional, unrivalled service at notches higher than its competitors. To achieve this, Cebu Pacific needs to fuel this four-fold ‘Juan time, Big time’ strategy to continue to fly high and long in delivering its promise in letting every Juan fly. Fuel 1: Juan with You With Juan with You, we strengthen the customer flying experience to encourage more future flights. We will filipinize the customer flying experience and do this by always being hospitable in our service. Cebu Pacific will not only offer air transport, it will also offer a satisfying, fun, and hospitable flying experience. Doing so will increase the perceived value of the Cebu Pacific Air flying experience. Juan with you will be implemented along with these tactics: 1. First, it will strengthen its customer service arm, and assign an actual active CEB officer in operating its Facebook and twitter pages to more instantaneously answer and attend to customer questions and concerns. This will communicate how Cebu pacific values its every customer. 2. Second, it should make its flight attendants wear Filipiniana attire, especially in international flights. 3. Third, it should structure a hip, dance number around the performance of its in-flight safety guidelines. The last two will easily solve the problem of tedium that may set in after long hours for waiting for the flight’s end. Fuel 2: The Juan Time Cebu pacific will lead in debunking the old Filipino time concept, where late is acceptable, even expected. We will put an emphasis on sticking to only one time, the Juan time, and provide incentives to making its passengers arrive early to allow early boarding. Also, Cebu pacific should train its ersonnel to always be fast and efficient in their execution of their tasks to further expedite checking in. Cebu Pacific should strive to increase its on time performance level and again to improve the value offered to passengers, give customer points for every late flight arrival that customers may use when they also avail of Cebu Pacific’s loyalty card program. Fuel 3: Juan with the World Cebu Pacific has already achieved to become the leading low cost airline in providing domestic flights. Its competitors, however, offer more international destinations. With this, we recommend that Cebu Pacific tap on more international destinations as their consumers would be delighted to know a variety of international destinations to choose from. This way, consumers would choose them among its competitors. Fuel 4: My only Juan Since Cebu Pacific has already managed to become the leading airline. It should now focus on keeping its customers loyal. This they can achieve through mileage programs to acquire points that customers can use in availing other flight add-ons. With this mileage rewards program, customers will be attracted to more to avail of the other services of Cebu Pacific. Thus, this strategy will make Cebu Pacific the top choice and the only choice of every Juan. With this four-fold full blast strategy, Cebu Pacific Air will indeed be able to increase customer perceived value through the perks it offers at the same time retaining its low cost pricing. Thus, despite the threat of competitors adopting their low cost strategy, customers will still choose them over others for they are fully satisfied and truly delighted with CEB’s loyalty of providing more for less to its customers. APPENDIX Bibliography

Tuesday, October 8, 2019

Use of new technologies by traditional businesses-Information Essay

Use of new technologies by traditional businesses-Information technology management - Essay Example The state of competition requires that the business use some of the most inexpensive business tools technology available in the market and in the internet world. Some of these technologies are even costless. Many of them are inexpensive and can be afforded by small businesses. What are some of the most modern internet communication technology and services that can be accessed by a small business firm, particularly that one that is engaged in motorcycle sales and repair business? In short, what are some of the technological tools available for a motorcycle sales and repair business? How can one access the technology? How much would the technological tools costs? What are the applications for the business? These are the key concerns of this short report. We focus on five tools that can be used by small firms engaged in motorcycle sales and repairs businesses: the social networking sites, website, softwares for motorcycle diagnostics, Iphone, and the iPads. Description. Social networking sites are sites from which one can reach thousands of people on a daily basis. The social networking sites are many. One of the groups monitoring the social networking sites, the Selfgrowth.com, reported that the top social networking sites are Facebook with 500 million members, MySpace with 130 million members, and Friendster with 90 million members. Self-growth.com mentioned that Twitter is a fast-growing networking site that managed to grow so fast in a matter of a few months. Twitter allows one to send messages of more than 140 characters through SMS but current improvements in Facebook allows the user to change â€Å"status† or â€Å"messages† via SMS on a 24-hours/7-days-a-week basis. Cost. The additional cost of using the social networking sites are practically costless. Businesses usually have a computer and usually have access to the internet. A business can allocate one or two hours for social networking and it is feasible to pay the person executing

Monday, October 7, 2019

Modern Chinese Culture Term Paper Example | Topics and Well Written Essays - 1000 words

Modern Chinese Culture - Term Paper Example   As seen in the work of Dafu, a young Chinese man studying in Japan is drawn with self-esteem issues, distrust, fear, frustration, hypochondria and even solitude (31-55). This man can be related to China in the then period when the country was still caught in the conservative and customary way of life prior to modernization and westernization. China can then be related to the adolescent young man studying in Japan and was awaiting the day when he would emancipate himself from the forms of â€Å"slavery† that were existent in the times.  Writers and artists in early modern era have continually lived up to the meaning of the metaphor of China being an adolescent youth reaching puberty. As seen in the work of Dafu, a young Chinese man studying in Japan is drawn with self-esteem issues, distrust, fear, frustration, hypochondria and even solitude (31-55). This man can be related to China in the then period when the country was still caught in the conservative and customary way of life prior to modernization and westernization. China can then be related to the adolescent young man studying in Japan and was awaiting the day when he would emancipate himself from the forms of â€Å"slavery† that were existent in the times.   From Dafu’s work, China can be said to be in a state of confusion just like the modern Chinese man in Japan that was experiencing several clashes in his life and was in a fix whether to be liberalized or retain his old lifestyle.

Sunday, October 6, 2019

In what ways does an understanding of history and changing Essay

In what ways does an understanding of history and changing museological ideas help to explain the foundation and early development the British Museum and The National Gallery - Essay Example hosts princely art collections, the British Museum and the National Gallery offer phenomenal cultural industries that form the pride and identity of the people of the United Kingdom. Given that museums reflect cultural ideologies, these institutions have undergone changes that to some amounts to distortion of what should have been held so dear, and to others, the changes have resulted in better safekeeping avenues for the kind of artifacts that they harbour. In order to have rationally informed understanding of contextual relevance of these two iconic institutions, an in depth analysis of the impacts of history and changing museological ideas have had on them is necessary. The British Museum owes its inception to the will and determination of Sir Hans Sloane, a physician, naturalist and collector, whose ambition of seeing his collections preserved, according to Edwards (2011), formed the basis for the foundation of the museum. The initial collections of this museum consisted of manuscripts, books and natural specimens. In addition, other relics such as coins, medals, paintings and drawings were also available among the collections. Housed at Montagu House, it became accessible to the public in 1759, majorly drawing attention from curious individuals, and entry was free to all persons. During the period covering the 19th century, the museum received enormous expansion, both in space and in the array of collections, with such artifacts as ethnological and archeological materials from Europe and as far as Syria being incorporated. To this present moment, the museum has continually expanded its antiquities and currently includes artifacts from all round t he world, from Chinese ceramics to Egyptian Tomb-Chapel of Nebamun. Currently, the museum is looking forward to building the World Contemporary Exhibition Centre that will offer an additional temporary display space (The British Museum, 2015). On the other hand, The National Gallery came into existence when the