Psychology in “Still Alice” The Movie Essay

I. Still Alice – Summary The movie starts off with the scene of Alice celebrating her 50th birthday at a fancy restaurant along with her husband and children with the exception of Lydia. Then, the next scene shows Alice as a guest speaker in a linguistic class, this is because she is a world-renowned in her field of specialty. As she discusses something about babies, she forgets what she would say next and eventually losing her concentration. She comes home finding the house empty and decided to go for a jog. In the course of jogging, she suddenly stopped and decided to look around her – this is because she forgot where she is. You can find her very troubled during this scene but she composed herself finally remembering where she is and decided to head home. The next part of the movie illustrates Alice going to the doctor. She tells him her memory problems and the doctor gives her some memory exercises, this includes asking her the name of her parents which answered correctly but there’s this one question that she failed to reply. As the story goes on, Alice is showed preparing for the family’s Christmas dinner while doing some memory exercises for herself. During the dinner, Alice introduces herself to her son’s girlfriend which confuses the latter because they have been introduced earlier. As she goes back to the doctor, she finds out that her MRI is fine but the doctor insists of having another test for her because she might have early onset Alzheimer’s Disease. As days passed by, Alice is getting more anxious of herself having the disease. She decided to tell her husband about it and he wouldn’t believe it causing Alice to break down. Her husband decided to accompany her in visiting the doctor and the doctor confirmed Alice’s condition. They opted to tell their children about and let them take the test for the disease is hereditary. The results surfaced that Anna, the eldest daughter is positive for the disease. As the story is progressing, Alice’s condition seems to worsen, she forgot about important dinner plans and this caused her husband to worry about her but despite this, she still wants to keep her job and stay as long as she can still  manage to. At this point, she started writing a note to herself in her phone with basic questions such as what is the name of her oldest daughter, and then records herself talking to herself telling herself to take a bottle of pills to commit suicide. In the cell phone note it says to watch that video when she can no longer answer the basic questions. Eventually, all of these happened. Her condition continues to deteriorate but despite all of these, her family continued to guide her and support her. Along with struggling because of the disease, she decided to make every moment meaningful. In the final scene, it shows Alice cannot speak well anymore and we assume that she will ultimately forget everything. II. Answer the following questions. II.1. How relevant is the understanding of the illness contribute to a functional adjustment to the life of the person? As a human being, the only one who can tell what you really feel is yourself. You know what you can do and up to what extent you could go on. This goes the same to the understanding of our own illnesses in relation to the functional adjustment in our lives. Knowing or being aware of what our disease are could really help us a lot. It serves as a preparation for us and for our loved ones. Just like Alice in the movie, because she understands what her illness is, she is able to at least take precautionary measures and was able to adjust her daily living. It also gives the people around us the right amount of understanding they need to give so as to support in our struggle against the condition. Furthermore, understanding your illness will also help you adjust to what might really happen to you. II.2. Personally, how were you affected by the movie? Honestly, I was moved by the movie. The disease may be rare but it’s fatal. I felt pity for those persons who have it for they would forget everything they worked for and all the happy moments of their life and even forget about themselves. It made me realize how difficult it is to be in that situation for I cannot even imagine myself in Alice’s shoes. The movie also  taught me the importance of family – that no matter what, they will always stick by your side. They will try to understand you and support you even if you couldn’t recognize them for it is the meaning of a family – it’s love.

Domin Sizzles with Pizza Tracker Essay

This paper explores the different kind of Information System, Domino’s Sizzles used to avoid losing its market share. The Transaction Processing System, Management Information System, and the Decision Support System. Each of this Information System has been proved very useful in increasing the customer’s satisfaction towards Domino’s Sizzles service. Along with these systems, they also have software named â€Å"Pulse† which helps them to increase their sales. This software maintains and manages functions in each of the restaurant of the Domino. Another strategy Domino did is by developing Online Tracking System with an Online Ordering System in it. DOMINO’S SIZZLES WITH PIZZA TRACKER 3 DOMINO’S SIZZLES WITH PIZZA TRACKER This case study discuss about Domino’s pizza and how information systems have helped in development of its business. Many pizza shops have introduced home  delivery system and Domino’s pizza. When a survey was conducted about home delivery system, Domino’s pizza home delivery was considered the worst among all others. Domino has had the largest market share of pizza in any U.S chains, so it was worried about losing its market share due to its competitors. Therefore, it has planned various strategies to improve its business. It has used different kinds of information systems as follows:- 1) Transaction processing system: †¢The point of sales system captures purchases and payment at a location where goods and services are bought and sold using computers and other digital devices. The customers’ order is the input, it is stored in the database, and size, order of pizza, and delivery information and customer information are the outputs. 2) Management information system:- †¢Input is from TPS and its processed and the output is amount of ingredients used, time taken to make a pizza, delivery distances, customer demographic data and employee performance etc. DOMINO’S SIZZLES WITH PIZZA TRACKER 4 3) Decision support system †¢Input is from TPS and external sources, it analyzed, and output is sales data per menu item and analyzing the past sales data to the present one. OBJECTIVES AND ITS USES These systems have helped Dominos in increasing its sales. Pulse is software developed for this purpose was an important asset in maintaining consistent and efficient management functions in each of its restaurants. It has proved clear and analysts’ accept the fact that technology is working to cut costs and improve customers’ satisfaction. Dominos’ has also developed online tracking system, which also includes an online ordering system in it. The system allows customers to watch a stimulated photographic version (graphically also) of pizza with size and toppings and sauces used of their desire. Once customer places an order, he can track its delivery using online tracker. As dominos’ completes each step of its order fulfillment a section of its bar becomes red. Even customers who placed order through can track their pizza using the tracker online. In 2010 dominos’ has introduced  an online polling system to get feedback from its customers regarding pizza and employee services provided and many other things from its stores. DOMINO’S SIZZLES WITH PIZZA TRACKER 5 CONCLUSION Finally, these systems have proven to be useful in increasing customer’s satisfaction and business too. These systems have improved to execute its operations faster than its rivals in the market. Even though pizza hut and papa johns have online ordering system they lack in online pizza trackers and simulated pizza tracker system which dominos’ has implemented successfully. Today online ordering in dominos account for 20% which shows an increase compared to less than 15% in 2008. This shows that the information systems implanted in dominos has led to development and sustainability among its rivals in the market. DOMINO’S SIZZLES WITH PIZZA TRACKER 6 References †¢http://www.google.com.ph/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0CEEQFjAC&url=http%3A%2F%2Fwww2.sta.uwi.edu%2F~anikov%2Finfo1500%2Ftutorials%2F02-IITF-interactive-session-Domino%27s-Sizzles-with-Pizza-Tracker.pdf&ei=da4QUq_kEMiHrgf9o4DABQ&usg=AFQjCNE4RLiUp__XKUY2VNACrnRABuTwdg&sig2=lMglI0CO8OZo671hwB2T_w †¢http://share.pdfonline.com/025da56a16c44e53a700535781d1fced/ISM%20CASE%20STUDY%28DOMINOS%20AND%20MERU%29%20SUMMARY.htm †¢http://www.sefmd.org/Abstracts/SampleAbstracts.htm †¢http://writing.wisc.edu/Handbook/presentations_abstracts_examples.html DOMINO’S SIZZLES WITH PIZZA TRACKER 7 Appendix Founded in 1960, Tom Monaghan together with his brother started the company by purchasing a single store in Ypsilanti Michigan. The company slowly grow,  and by 1978, Domino’s had 200 stores. Today, the company is headquartered in Ann Arbor, Michigan, and operates almost 9,000 stores located in all 50 U.S states and across the world in 60 international markets. In 2009, Domino’s had $1.5 billion in sales and earned $80 million in profit. With its great progress, Domino’s was involved in a heated battle among prominent pizza chains, including Pizza Hut, Papa John’s, and Little Caesar. Pizza Hut is the only chain larger than Domino’s in the U.S., but each of the four has significant market share. Domino’s also competes with local pizza stores throughout the U.S. To gain a competitive advantage, Domino’s needs to deliver excellent customer service, and most importantly, good pizza.

Financial Literacy: Buying and Selling Investments

Chapter 12: Buying and Selling Investments Sources of Investing Information -Magazines – Forbes, Business Week, Fortune – News Magazines: Time, Newsweek, US News & World Report -Newspapers -Wall Street Journal and Barron’s -Investor Newsletters -Standard & Poor’s Stock Reports, Moody Investors Service, and Value Line Investment Survey -Company Reports -Annual Report -Prospectus -Internet – Bloomberg, CNN Money, Kiplinger, Morningstar, Reuters Key Figures Current Stock Price- amount investors are willing to pay for a share of ownership in the company -Number of Employees – Increases in the number of employees can reflect growth or downsizing -Market Cap – The total value of a company in the stock market -Revenue – amount of money received from business activities -Net Income or Profit – amount of money earned after deducting all the business’s expenses -Profit Margin- profit shown as a percentage P/E Ratio – price-earning ratio compares the selling price of common stock to the annual profits per share -Current Ratio – measure of a company’s ability to pay its current debts from current assets Stockbrokers Full Service Brokers – qualified stock broker who provides advice about what securities to buy and sell. Discount Brokers – qualified stock broker who buys and sells securities at a reduced rate but only provides advice for a fee sometimes. Online Brokers – brokers that charge low fees with the least amount of service; no investment advice or management of assets and only sometimes research reports. Financial Planners an adviser who helps people make investment decisions to stated goals How are Financial Markets Designed? Primary Market – where IPOs or new issues of securities are sold usually directly from the company Secondary Market – where previously issued securities are sold Securities Exchange – are places for brokers to bu y and sell securities for their clients Over the Counter Market – is a network of dealers and brokers who buy and sell securities not listed on an exchange Direct Investing – involves buying securities directly from a corporation Reinvesting – involves getting stock dividends instead of cash dividendsHow are Stocks Bought and Sold? Set up an account Choose your venue (full-service, discount, online, bank, etc. ). Provide ID. Access your account online. Make minimum or regular monthly deposit Place Transactions A market order is a request to buy or sell a stock at the current market price. A limit order is a request to buy or sell a stock at a specific price. A stop order is a request to sell a stock when it reaches a certain price. A discretionary order allows the broker to buy or sell a stock to get the best price.Financial Statements

Jerusalem History Movie Review Example | Topics and Well Written Essays - 750 words

Jerusalem History - Movie Review Example Jerusalem has got a start some 6000 years ago and proclaimed that the Mount Moriah will connect them to their God. Villages and then a city slowly developed around the mountain. In about 1000BC, King David conquered and made up Jerusalem as the capital for the tribes of Israel. He also brought a belief in new god and then his son, King Solomon built a great temple on the Holy Mountain. 3000 years later, the mountain is hidden under a platform made of stone 'The Temple Mount'. However the Temple was destroyed long years ago, the Jews from all over the world still gather near reminisce of the wall. The wall has got the name 'The Western Wall'. It's said that the God's presence is particularly strong there in the walls. Papers of messages to the god were packed between the stones by the believers. Jews tells that they can hear the voice of God on touching that stones. They strongly believe that the stones are standing there hearing prayers of mankind for thousands of years. Al-Aqsa Mosque in Jerusalem is considered the third-holiest city in Islam. Directly above the western walls, stands a magnificent Islamic triumph, 'The Dome of rock' which was completed when the Muslims were vowed to reform it. Islam proclaims that this was the place where Prophet Mohammed was send to heaven to speak with Allah. Muslims comes to this Dome of Rock can be seen crying because of their strong belief and prayers. About 400 yards away is the 'Church of the Holy Sepulchre', which is very important to Christians. The church was built in 1149 and some say that it's the location of Jesus. Inside the church lies the holy rock of Golgotha. Christians believe that this rock is from the hill where Jesus was crucified. Christians are saying that by seeing and touching that place they can strengthen their faith. With all these religious, cultural and historical claims of the city, Jerusalem is crowded with believers of all these religions even though they are fighting for it. I am concluding the documentation with a verse from the Bible "As the mountains surround Jerusalem, so the LORD surrounds His people from this time forth and forever." ( Ps 125:2 -The Bible) for the peaceful life of Everyone.Documentary Feedback This video should be able to provide information regarding significance of Jerusalem to Jews, Christians and Muslims from the depth of its history. Each of them has their own religious evidences and pilgrim homes and historical bases as stated in the above paragraphs. The selected documentary video has provided almost same religious and historical outlook to the three religions stating a reign that has given birth to the construction of pilgrim homes as well as belief in the respective religion. I recommend this video for getting the viewer an overall brief view on the history of the Jerusalem as well as its equally alienated significance to Judaism, Christianity and Islam. I am happy to bring before you some quotes I just referred. 1. "Without Jerusalem, the land of Israel is as a body without a soul."(Elhanan Leib Lewinsky; Hebrew writer and Zionist leader) 2. "Every

Viral marketing Essay Example | Topics and Well Written Essays - 750 words

Viral marketing - Essay Example The fundamental issue of viral marketing is natural human behavior. Developing marketing strategies, managers take into account social and personal factors, individual characteristics of a target group and their needs. Whether such carryover from business to society will be effective is another matter. Thus, viral marketing does have a stake in the welfare of this nation and it should accept its responsibilities in society and become more intimately involved with societal concerns (Bryce, 2007). As a result, it is necessary to develop further marketing theory, facts, concepts, models, and ideas that interface with such problems. This is grist for social marketing. Unless marketing develops its social awarenesses and implements social actions that are acceptable, government will be forced to do that which marketing has not been willing to do voluntarily, thereby circumscribing the boundaries of marketing management. Following Dunn and Probstein (2003): "Viral marketing is powerful bec ause it is the antithesis of hard sell or "shout" paid advertising. Hotmail experienced this in the on-line buzz it received when it offered free email. Hotmail attached its URL and a brief marketing message to the bottom of every Hotmail" (10). This example illustrates habitual behavior of customers and importance of social networks and personal relations between consumers. Viral marketing allows consumers to achieve a sense of broad community, inspire personal interest and participation. Viral marketing performs its social role in two ways. First, marketing faces social challenges in the same sense as the government and other institutions. But unlike the government, marketing finds its major social justification through offering product-service mixes and commercially unified applications of the results of technology to the marketplace for a profit. Second, it participates in welfare and cultural efforts extending beyond mere profit considerations, and these include various community services and charitable and welfare activities. For example, marketing has had a hand in the renewed support for the arts in general, the increasing demand for good books, the attendance at operas and symphony concerts, the sale of classical records, the purchase of fine paintings through mail-order catalogues, and the attention being given to meeting educational needs. The se worthy activities, while sometimes used as a social measure, do not determine the degree of social concern or the acceptance of social responsibility (Bryce, 2007). Human behavior is explained by communication and personal relations between consumers who share their likes and dislikes with each other. It is assumed that a consumer tells two or three people about the services or products he use or buy. In many cases, consumer preferences are based on word-of-mouth recommendations rather than advertising or promotion. In reality, the improvement of material situations is a stimulus for recognition of intrinsic values, the general lifting of taste, the enhancement of a moral climate, the direction of more attention to the appreciation of arts and esthetics. History seems to confirm this; for great artistic and cultural advancements were at least accompanied by, if not directly stimulated by, periods of

Present-Day Egyptian Culture Research Paper Example | Topics and Well Written Essays - 1500 words

Present-Day Egyptian Culture - Research Paper Example Agricultural practices have emancipated in Egypt since five thousand years and due to this the Egyptian community is considered to be highly deep rooted. Maximum level of cooperation can be observed in the Egyptian community and they have a central government that deals with regulating all types of issues amongst the community. The Egyptians take special care of their community members and assist all members who need help and assistance (Fahmy, 10). Egyptian people at the major level belong to the Eastern Hamitic Stock. There are four cultural groups present in Egypt. They are Egyptian peasants, the Copt, Nubians, and lastly the Bedouins. Each culture practices its own way of living and have different lifestyles. All cultures easily accommodate with others and this way harmony prevails in major regions of Egypt (Lane, 13). Egypt’s geographical position allowed them to be in link with the surrounding regions and hence they developed and adopted multitude types of cultures and experiences (Fahmy, 4). Values and principles of Egypt have emerged from the various religions worldwide. The main source of heritage in the cultural and intellectual areas in Egypt is the religion of the country. Egyptian Arabic is the main language of Egypt. French is understood by majority of the erudite classes in Egypt. French is usually taught as a second language in most of the schools and universities in Egypt (Fahmy, 6). Berber language is spoken in Siwa region of Egypt. As discussed above, there are four types of cultural groups present and due to the different practices, the languages spoken in some regions are different from the national language of Egypt. The Egyptians follow the religion Islam and this religion plays a vital role in the Egyptian society. All decisions in the country whether they are economic or political, personal or social are based upon the Islamic principles and practices (Lane, 69). The individuals in Egypt act as

Practical Lessons in Applying Accounting Standards Essay

Practical Lessons in Applying Accounting Standards - Essay Example Different genres of writing can, therefore, be used to convey messages to different types of audiences for the achievement of the author’s objectives. For instance, shopping lists are used to remind shoppers on what to buy as journals are used to deliver information to the public about particular topics. The right choice of the media is dependent on the understanding of the audience. In an attempt to develop a good understanding of rhetorical analysis, I analyzed a financial report by Bruce Pounder entitled â€Å"Practical Lessons in Applying Accounting Standards†. The case study by the accounting editor carries practical lessons that target accountants. The author got the idea of publishing the work after getting in an online discussion with colleagues about the manner in which the United States Generally Accepted Accounting Principles (GAAP) need to be applied to specific real-world situations. The publication presents the thoughts and refined discussion consensus of Pounder and his colleagues on the issue. He addresses the key questions they had discussed in their online discussion and the three main points that he thinks are core to arriving at such a conclusion. Although â€Å"Practical Lessons in Applying Accounting Standards† targets accountants who are already engaged in the accounting field, it is also helpful to those pursuing careers in accounting and business-related fields. The author discusses fundamental concepts that would prepare learners for the real world of accounting practice. In addition to providing insightful knowledge and skills that the author has in the field of accounting, he alludes to theories and researched frameworks of other equally knowledgeable accountants to provide a comprehensive look at his subject. This essay focuses on some of the rhetorical appeals and strategies that Pounder uses in his work.  

Disorders Involving the Sex Chromosomes Term Paper

Disorders Involving the Sex Chromosomes - Term Paper Example The chromosomes are numbered such that they are given the numerical figures 1†¦..22 and the 23rd is the one that determines the individual sex. In total there are 23 chromosomes in human beings, the 23d being the sex chromosome with x and y as the determinants. In the normal female, the chromosome number 23 will read xx while that of the male will be reading XY (Pinsky, Erickson and Schimke 234). The alteration of the normal reading leads to what is called chromosomal disorders. The chromosomal disorders leads to the addition or deletion of either X or Y-chromosomes. Several disorders have been identified as disorders in the sex chromosomes and demonstrate distinct characteristics as manifested phenotypically (Goldberg 157). It must be noted that there are significant difference between the disorders that arise from the autosomal chromosomes (1†¦22) and those of the sex chromosomes (Passarge 98). The chromosomes that determine sex in man is coded as XY while that of females is XX, the alteration of the arrangements may lead to any of the following conditions. Turner Syndrome It is coded as XO; it is referred to as monosomy X given that the complement Y-chromosomes is missing. The fact that the syndrome results into just one X chromosome without the Y chromosome, such individuals are always females (Milunsky and Milunsky 245). The incidence of the syndrome is quite uncommon and can only be found one in every five thousand people. One of the most significant effects of the condition is sterility (Milunsky and Milunsky 256). Klinefelter Syndrome This is also a rare syndrome as for every 1000 there is only one person with the condition. Unlike Turners syndrome that involves deletion of the Y chromosome, it involves the addition of the X chromosomes (Goldberg 165). The syndrome can appear in two forms XXY or XXXY. Most of the individuals affected by this kind of disorder are males due to the presence of the Y-chromosomes. The presence of the compounded X c hromosomes makes the individuals with the condition to posses female like qualities. The individuals are sterile and in the cases of the XXXY type retardation may results (Goldberg 184). Jacobs Syndrome In the Jacobs syndrome the individuals have the sex chromosomes coded as XYY, there is an additional Y chromosome and the individuals are always males or abnormally manifest male characteristics (Passarge 112). These individuals are supper human beings as they are very tall and in many cases may suffer from acne. Research also indicates that most of these people are criminals as they show abnormally high-level aggression and most of the inmates are of these conditions. The frequency of this syndrome is 1 in every 2000 (Passarge 119). Triple-X Most of the individuals in this category are females as the syndrome involves the addition of the X chromosome and the various codes are as follows XXX, XXXX, and XXXXX (Pinsky, Erickson and Schimke 253). Due to the extra X chromosomes, the casu alties assume abnormal female characteristics and the associated problems such as those of infertility as well as retarded mental acuity. The occurrence of this syndrome is in the frequency of 1 in every 700 individuals (Pinsky, Erickson and Schimke 257). With the realization of the fact that sex chromosomes have defects that can lead to the changes in the phenotypic characteristics of individuals has sparked a series of researches in the field of genetics. One of the current research researches that is currently on going is the identification of the component of that is essential

Managment Class and Self-Awareness for Team Membership Case Study

Managment Class and Self-Awareness for Team Membership - Case Study Example On the other Mia is willing to analyze other’s work and only bring out the change by taking corrective measures if necessary. 2. Carver is more inclined towards lower wanted to control (wC) and high expressed control score in FIRO-B analysis. Also, he likes to take control and finds delegation difficult with being very competitive as well. He is a loner who likes to rebel against the controls imposed on him whereas Mia has high expressed and wanted control which makes her like structures and procedures while recognizing authorities of others. Craver further has a higher internal locus of control and perceives the high activity as a precursor to success (Mindtools, 2013b). A simple example can be his argument with his boss in which he believes that he single-handedly increased company’s sales and only same approach can produce results. He is highly achievement-oriented along with being arrogant and a strong want to control everything. Mia has a moderate locus of control which makes her a believer in personal skills and influence of external environment. She believed that corrective measures needed to be taken in Chinese franchise should include standardization as well localization and in order to convince her Chinese manager, she traveled to China herself instead of maintaining a virtual communication. When analyzed about tolerance of ambiguity, Carver shows complexity out of other dimensions (Tyran, n.d). He undertook several projects that required fast and quality results and presented better product like than his competitors. Mia, on the other hand, shows novelty on the scale of tolerance of ambiguity. She lacked international exposure however while meeting her manager in China, she had a certain comfort level with the situation in hand. After comparing Carver and Mia’s personalities  on the scale of MBTI testing, it is evident that Carver is a Mastermind (INTJ) who is introverted, logical and highly attentive towards details whereas Mia is a Supervisor (ESTJ) which makes her a strong believer in rules along with having preference for tried methods (Myers et al., 1998).  

MANAGEMENT ACCOUNTING Essay Example | Topics and Well Written Essays - 1750 words

MANAGEMENT ACCOUNTING - Essay Example If the situation is allowed to continue, the company would continue to build its raw material stocks and incur inventory cost on them. The suppliers would start demanding payments for the raw material and in the long-term, this would lead to higher working capital requirement. Finished stocks: While the sales are close to budgeted figures, the finished stocks have increased by 46% compared to budget. The increase in finished stocks means that the production of finished goods was more than sales. In planning for production, the previous stocks that the company already had may not have take been into account. Another possible reason for increase in finished stocks could be return of goods from customers that bought the goods in previous budget period. If the finished stocks are allowed to continue to increase, the company would incur unnecessary inventory cost. After a certain stage, this would become unsustainable as finished goods would stay in inventory with inventory turnover decreasing and leading to higher working capital requirement. Debtors: The outstanding receivables have increased by 50% compared to budget with sales same as budgeted.... Bank: The bank component turning negative means that the company has used up all the money in its account and now has a loan from the bank to the amount of ? 39,000. If this is allowed to continue, the bank would keep charging interest leading to lower profitability for the company. For any new payments to be made, the company would need to draw more credit from the bank or would need to pass on all money received from customers to the suppliers. The company’s cost of capital would increase making investments in some projects less lucrative. Creditors: The liability to creditors has decreased by 77% compared to budget. The decrease in the creditors’ component means that the suppliers have been paid off a higher percentage than budgeted. Because the raw material stocks have increase and the creditors’ component has decreased, it means that all previous credit from suppliers has been repaid and a larger proportion of purchases during this budget period have been pa id off as well. If this is allowed to continue, the company would be effectively paying its suppliers before getting money from the customers leading to high working capital requirement for the company, in turn leading to necessity of raising more money for the company. B) Procedures that could be put in place to control the various elements Raw material stocks: In order to reduce the raw material stocks in the short-term, the company needs to be stricter on the re-order level of the raw materials. If not already defined, the re-order levels for all raw materials needs to be defined with the procurement department and strict adherence must be ensured in placing to new orders. No new orders for raw materials should be made until the stock quantity reaches the re-order level.

US-Australia Flights and Their Economic Implications Essay Example for Free

US-Australia Flights and Their Economic Implications Essay Airlines and flights availability have very strong implications upon tourism. And tourism, on the other hand affects the economy. Simply stated, it is not very convenient to reach a certain destination without a speedy transportation medium. Imagine how can you reach Washington from Melbourne if there is no flight connecting these two countries? However, connecting two destinations is not an easy task to do. There are a lot of considerations to be done to make the route successful and advantageous to both the air line company and the passengers. In the case of Australia, which has â€Å"eleven per cent (11%) air space of the earth’s surface† (Efficient Planning 2006, 41) flight region, it is quite easy to setup flights. Taking the flight to Washington from Melbourne, or Australia to the United States of America (USA) nowadays are more convenient. In fact recent talks between the officials of these two countries is to have â€Å"open skies† (â€Å"US-Australia†Ã‚   2008) to promote competition and thereby encouraging tourism. Currently, it is the Australian Qantas that takes the lead when flights between the two mentioned countries are concerned. â€Å"At the moment Australian airline Qantas has by far the most non-stop services to the US, and reportedly generates up to 20% of its profits from the route†, according to the BBC report. The weekly non-stop flights between these two countries carried out by Qantas consist of forty-eight (48) trips in all. Can you imagine the exchange of tourism earnings between the US a and Australia only be these flights by a single airline company? Aside from Qantas, other airlines planning to compete in bringing in passengers to Australia from the USA and vice versa are Virgin Blues V Australia and Singapore Airlines. Currently however, there are fourteen (14) weekly flights aside from that of Qantas which is offered by the United Airlines. These flights, totaling to sixty-two are only for the non-stop classification. How about if those with connecting flights are added here? More exchange of tourists can be done if more flights would be counted. Recently, the flights departing the USA going Australia has given   49,000 visitors from the  United States of America only for the 28-day month of February 2008 bringing the total for the two months of 2008, January and   February, to 86,100, â€Å"an  increase of 7 per cent  relative to the same period of the previous year.† (â€Å"February 2008 Highlights†) In fact there is a steady increase of arrivals from the USA to Australia as the year moves away from 2001, the time when security issues on air travels were so critical. The concerns on airline and airport security according to Beirman (2003, 53) became one of the most important challenges facing the world of tourism industry. Airlines and airport authorities worldwide had actively addressed this issue since air piracy first emerged as a terrorist tactic as far back as 1960s.   Beirman (54) further noted that   â€Å"the drop in both domestic and international airline patronage coupled with the reduction of scheduled air services was expected to flow through to patronage of hotels, resort and attractions. Indeed, as stated, the number of passengers is also reflective of the tourism industry because without a means of transportation, tourists cannot just reach where they want to go! And reciprocally, without passengers, flights/airline routes cannot simply survive. On the other hand, things causing people to travel include publicities such as in 1999 when   Qantas airline gained so much profit despite the economic challenges. It was attributed to exposure and publicity related to games would also result in a longer-term growth period  (Qantas Flies High as, 3). Furthermore, there were 44,900 visitors from the  United States of America  during December 2007 bringing the total for 2007 to 459,700, (â€Å"December 2007 Highlights† 2008) an  increase of one (1%) per cent  relative to 2006 while there were a total of 456,000 (â€Å"December 2006 Highlights† 2008) US American arrivals in 2006, a two (2%) per cent rise relative  to 2005, while in 2005, 446,200 (â€Å"December 2005†, 2008)   American visitors arrived,   making an increase of three (3%) per cent  relative to 2004 records. Table 1 American Flyers to Australia (2004-2007) Year Head Count Yearly Increase in % 2007 459.700 0,81 2006   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   456.000 2,20 2005 446.200 3,00 2004 433.200 Base   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What are the economic implications of the above result? Pairing with recent data above, the period covering 2006 and 2007, the tourism industry in Australia contributes 3.7% to the Gross Domestic Product (GDP) and 3.4% to the country’s Gross value added amount. Moreover the industry employed 482, 800 individuals comprising 4.7% of the total Australian employment (â€Å"Market Insights† 2008). It surely is a very positive output caused by tourism and one of the contributing factors are the flights and inflows of tourists and visitors mentioned in the preceding discussions. On the other hand, Australian visitor arrivals to the U.S.in 2003 summed up to approximately 582,000 giving a 12% rise from the previous year (â€Å"International Arrivals†, 2005). The following year, a 4% increase followed to 603,000 arrivals (â€Å"International Arrivals†, 2006). In fact the two countries exhibit similar trends, increasing flights as the years move away from 2001 and the number of arrivals are almost reciprocally comparable. In the US, more flights mean more commissions to or incentives to the travel and tourism industry and economy. According to Ioannides and Debbage (1998, 120), through travel agencies commissions, the airline industry can manipulate the type of advice given by the agents. This means more monetary circulation in the market and naturally, as previously mentioned, the ensuing effects to the hotel and accommodation industry, beaches and attractions business, museums, and any other tourist spots in the U.S. And not to be missed, the corresponding taxation paid by those earning entities. In fact, as Hall, and Page (2002, 2) stated, tourism, as with other forms of economic activity, therefore reflects the increasing interconnectedness of the international economy. Indeed, by its very nature in terms of connections between generating areas, destinations and travel routes or paths, tourism is perhaps a phenomenon which depends more than most not only on transport, service and trading networks but also on social, political and environmental relationships between the consumers and producers of the tourist experience. Furthermore tourism can be viewed as a primary industry which, through visitor spending, increases job opportunities and tax revenues, and enhances the communitys overall economic base  (Hall, and Page 2002, 5) Thus, these are what those flights and arrivals are all about: profits and taxes, money circulation and improved economy. Works Cited Beirman, David. 2003.  Restoring Tourism Destinations in Crisis : A Strategic Marketing Approach /. Crows Nest, N.S.W.: Allen Unwin. http December 2004 Highlights://www.questia.com/PM.qst?a=od=102031251. December 2005 Highlights, Latest Visitors Arrival data. Tourism Australia.http://www.tourism.australia.com/Research.asp?sub=0318al=1173. December 2006 Highlights, Latest Visitors Arrival data. Tourism Australia. http://www.tourism.australia.com/Research.asp?sub=0318al=2100. December 2007 Highlights, Latest Visitors Arrival data. Tourism Australia. http://www.tourism.australia.com/Research.asp?sub=0318al=2808. Efficient Planning of Long Distance Flights Path. 2006. Airline Fleet and Network Management, January.   http://www.aviationindustrygroup.com/index.cfm?format=1184 . February 2008 Highlights, Latest Visitors Arrival Data. 2008. Tourism Australia. ttp://www.tourism.australia.com/Research.asp?sub=0318al=2878. International Arrivals to the United States for December, Fourth Quarter, and Annual 2005. ITA, Office of Travel and Tourism Industries. http://tinet.ita.doc.gov/pdf/2005ArrivalsAnalysis_DecFourthQtr.pdf. International Arrivals to the United States for Fourth Quarter and Annual 2006. ITA, Office of Travel and Tourism Industries. http://tinet.ita.doc.gov/view/a-2006-400/index.html. Ioannides, Dimitri and Keith G. Debbage, eds. 1998.  The Economic Geography of the Tourist Industry: A Supply-Side Analysis. London: Routledge. http://www.questia.com/PM.qst?a=od=108239141. Hall, C. Michael, and Stephen J. Page. 2002.  The Geography of Tourism and Recreation: Environment, Place, and Space. London: Routledge. http://www.questia.com/PM.qst?a=od=108405174. Market Insights, Tourism Facts. 2008. Torism Australia. http://www.tourism.australia.com/content/Research/Factsheets/Key_Tourism_Facts_07.pdf Qantas Flies High as Net Profits Rise. 1999.  Business Asia, August 30, 3. http://www.questia.com/PM.qst?a=od=5001296632. US-Australia flight talks begin could lead to cheaper flights across the Pacific.  2008. BBC News, February, 8. http://news.bbc.co.uk/1/hi/business/7240588.stm.

Effect of Illiteracy Essay Example for Free

Effect of Illiteracy Essay Recent studies show that there is an increasing rate of illiteracy all over the world. A study conducted by WSI(World Statistics Institute) shows that over 27% of people are illiterate globaly. Another study by the same institute shows that the speed at which illiteracy rate ascends is 32%. These rates are quite important, as illiteracy has terrible effects on society. The most important effect of illiteracy on society is that, it works as an inhibitor. That is to say, the more illiterate people there are in a country, the harder it will be for the country to develop. This fact could be clarified with an example: America(whose illiteracy rate is below 5%) and Canada(Illiteracy rate: around 8%) are developed countries, whereas countries, like Turkey and Iran(Illiteracy rates: 61% and 43% in order) are undeveloped countries. Illiteracy has got a kind of genetic effect. The children of illiterate people are more likely to be illiterate that those who arent. Even if the parents dont want their children to be illiterate, their children, observing the parents, see that they somehow manage to live and adopt the idea that illiteracy isnt actually a bad thing. And since people develop most of their character during childhood, they choose to go with illiteracy. Another major effect of illiteracy is that, illiterate people believe in the said things easily. They do not investigate what was said or told to them. When looked at the pages of history, it can be seen that, while most uneducated people are slaves, guardians and assistants; people who are educated are mostly kings, quenns and sultans. They are not slaves because they wanted, but because people superior to them -in terms of education- made them so. All these significant results of illiteracy affect society in a bad way.

Human Physiology and Anatomy Write Up

Human Physiology and Anatomy Write Up In the practical the systolic and diastolic blood pressure was measured, heart and respiration rate, tidal volume, minute volume and % gas analysis at rest and immediately after a short period of exercise will also measured. The respiratory volumes will be measured by collecting expired air in a Douglas bag via a mouthpiece and a valve. Definitions Of Key Terms Heart rate is the number of heartbeats per unit of time typically expressed as beats per minute (bpm) which can vary as the bodys need for oxygen changes, such as during exercise or sleep.- Web definition Wikipedia Systole the contraction of the chambers of the heart (especially the ventricles) to drive blood into the aorta and pulmonary artery. Diastole the widening of the chambers of the heart between two contractions when the chambers fill with blood.- Web definition Wikipedia Blood pressure (BP) is a force exerted by circulating blood on the walls of blood vessels, and is one of the principal vital signs. During each heartbeat, BP varies between a maximum (systolic) and a minimum (diastolic) pressure.- Web definition Wikipedia Respiratory rate (RR) is the number of breaths a living being, such as a human, takes within a certain amount of time.- Web definition Word Net Web Tidal volume is the lung volume representing the normal volume of air displaced between normal inspiration and expiration when extra effort is not applied. Typical values are around 500ml or 7ml/kg bodyweight.- Web definition Wikipedia Respiratory minute volume is the volume of air which can be inhaled (inhaled minute volume) or exhaled (exhaled minute volume) from a persons lungs in one minute.- Web definition Word Net Web Factors that were taken into consideration when working with a human subject, is health factors, is the person physically fit to stand the exercise. Mental stamina if the subject can withstand the pressures of lengthily exercises. Method: Ask a demonstrator to check that the Douglas bag is correctly connected to a mouthpiece, valve and three-way tap. Once seated comfortably on a bike, the subject should put on a nose clip, then breathe through the mouthpiece with the three-way tap open to the atmosphere for a short period for acclimatisation (Question why is this?). The tap should then be opened to the Douglas bag for five minutes during which time one observer measures the respiration rate using a stop watch and another observer obtains values for resting systolic and diastolic blood pressures as directed by the demonstrator. At the same time, another group member estimates the heart rate every 60 seconds. At the end of the 5 minute period the three-way tap is closed. The subject is now connected to a second Douglas Bag and using the bicycle ergometer provided, the subject should exercise for five minutes. NB, this should be light exercise only. As the subject exercises recorded the heart rate every 60 seconds as before. As soon as possible after the subject has stopped exercising the expired air should be collected in a Douglas bag (as above) but for only one minute, and measures of respiration rate and heart rate should be made for 5 minutes. Record blood pressures. Take a gas sample from each bag used and measure the volume of expired gases in each bag (a demonstrator will assist you). Gas samples should be analysed for % oxygen and carbon dioxide. You will be provided with % oxygen and carbon dioxide values for inspired room air. Using the method above, none of the format was changed. Dissuasion: In upright exercise with all factors remaining equal, systolic blood pressure slowly amplifies while diastolic blood pressure remains the same. Diastolic pressure may even decrease due to vasodilation, or the slight variation of blood vessels caused by the heart pumping harder to spread more oxygen throughout the body. Diastolic blood pressure is the extended at base blood pressure, when pressure is weakest, and systolic shows pressure at peak times, when heartbeats force blood through the veins. Since systolic pressure is unswervingly associated to how the heart functions, it is affected the most by exercise. However, since the type of exercise and the amount will force a change on the bodys blood pressure. Dynamic, or aerobic, exercise, will affect blood pressure another way from static exercises. Characteristically during exercise heart rate will increase, this is in direct to increase blood flow to the functioning muscles to allow for amplified respiration in order for the muscles to work well. Therefore the more exhausting the exercise, the more your heart rate will increase. Blood pressure will also increase during exercise and again depends on strength levels. During exercise such as running/cycling/swimming systolic pressure will raise steadily whereas diastolic pressure will increase only somewhat. Exercise in healthy people can lead to, arterial CO2 levels rise slightly with light, moderate, medium and sub-maximum exercise strength levels regardless of the route of breathing during exercise. Since CO2 is the influential vasodilation agent, total arteries and arterioles improve blood and O2 delivery to all vital organs of the human body, including the heart and brain. Vasodilation guarantees aerobic respiration in body cells making it likely for healthy people to benefit from aerobic exercise without any key problems associated to tissue hypoxia causing too elevated blood lactate, muscle spasms, injuries, low recovery rates, volatility, stress, poor sleep. Looking at the Graphs on the separate page, there seems to be no large variations in the data. As graph one show shows a nice trend, that when the subject is resting there heart rate is a normal pace, as they started exercising the rate slowly goes up, and as the subject begins to get into the recovery period, the subjects heart rates starts to settle down. Graph two and three show that O2 and CO2 levels in a subject that has been exercising. Referencing: Wiki Answers (Unknown) What Happens To Your Heart Rate And Blood Pressure- [Online]. Available from: http://wiki.answers.com/Q/What_happens_to_your_heart_rate_and_blood_pressure_during_light_exercise#ixzz1Fjg4LKbJ [Accessed: 01 March 2011] eHow.com (2003) How Does Blood Pressure Change During Exercise? [Online]. Available from: http://www.ehow.com/how-does_5163258_blood-pressure-change-during-exercise.html#ixzz1FjfoHxac [Accessed: 01 March 2011] Normal Breathing (Unknown) Effects Of Exercising On The Respiratory System , [Online]. Available from: http://www.normalbreathing.com/c-effects-of-exercise-on-the-respiratory-system.php [Accessed: 03 March 2011]

Bill Gates Essay -- Biography Biographies Computers Essays

Bill Gates William Henry Gates, III was born October 28, 1955 in Seattle, Washington. He was the middle child of three born to William and Mary Gates. ATrey,@ as he was called because of the III, was sent to a private school by his father, a lawyer, and mother, a former teacher now on several prestigous boards (Moritz, 238). At age 13, Bill had completely taught himself programming after taking a computer studies class. After scoring a perfect 800 on the mathematics half of the SAT, he graduated from Lakeside school and enrolled at Harvard University as a prelaw major. As a student Gates was a wonder. He received an A in an economics class without attending and cramming the night before the final exam. In June 1975, Bill Gates dropped out of Harvard to pursue a career in computers full time. Later that year after dropping out of Harvard he moved to New Mexico. There he and Allen Kay established Microsoft to produce their Basic for the MITS. Eighteen months later they were a few hundred thousand dollars richer and were hired by Tandy to develop software for its radio shack computers. Gates and Allen then moved their headquarters to Seattle, Washington. In Seattle, Gates re-wrote an operating system and called it MS-DOS, which stands for Microsoft Disk Operating System. Microsoft would eventually sell the rights of MS-DOS to IBM, making it a major computer corporation. Other computer companies wanted Microsoft to produce software for their computers, including Steve Jobs and Steve Wozniak of Apple computers. With the operating system established, Gates and Microsoft set out to create applications software, for tasks such as financial analysis or word processing. Microsoft has continued being successful through the years and will be in the future as long as ! it keeps innov ating new and exciting computer software. Bill Gates has his eye on the future. He sees the world in a Apowerful, high-speed network-both within companies and across the so called Information Superhighway@ (Brandt, 57). He hopes to be on top of the Transformation from Personal Computers to nets. Gates predicts that an explosion of low-cost, high-capacity, networks will radically alter how we use technology in the upcoming decade. Now before Bill Gates came onto the scene in the early seventies, the main focus in the computer world was hardware. Chips, circuit boards, capacitors... ...hedgehog called Sonic, is the industry=s hottest property.@ In addition to Sega, AMr. Gates has also been talking to Time Warner and TCI about forming a venture, to be known as CableSoft, that should set standards for interactive TV.@(The Economist, 73) Bill Gates and his company Microsoft have been at the head of the rapidly changing computer industry for much of its existence. If profit margins and stock prices continue to grow and Microsoft products continue to be household names, the duo will remain in this position will into the future. Bibliography 1. Manes, Stephen; Andrews, Paul; Gates - How Microsoft=s Mogul Reinvented An Industry - And Made Himself The Richest Man In America. Doubleday 1993 2. AA Trojan hedgehog@, The Economist. January 22, 1994, p.73-74 3. AHigh noon for Billy the Kid?@, The Economist. June 24, 1995, P.59-60 4. Bitter, Gary G. AWillian H. Gates.@ Macmillan Encyclopedia of Computers. Macmillan Publishing: New York, NY, 1992, P.409-410. 5. Brandt, Richard. ABill Gate=s Vision.@ Business Week. June 27, 1994, P.56-62. 6. Moritz, Charles. AWilliam Gates.@ Current Biography. H.W. Wilson Company: New York, NY, 1991, P.237-241.

Chaucers Canterbury Tales - Knights Tale :: Chaucer Knights Tale Essays

Chaucer's Knight's Tale: Now you See it, Now you Don't  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the Matthean discourse on sin and the kingdom of heaven, Jesus says, "And if your eye causes you to sin, pluck it out and throw it from you; it is better for you to enter life with one eye than with two eyes to be thrown into the hell of fire." (Matt.19.9). Yet this homily is perhaps better known through the compressed poetry of the King James translation. "If thine eye offend thee, pluck it out." Grahically and even grotesquely materialized, the "eye" is that which offends, that which slides, with terrible corporeality, from the body to the table. In this proverb of the visual, "it" or that which requires excision in the offense, is the self, in an erasure of exteriority. There is no object, no objective "it" that offends. The gaze and its object are coterminous: the eye becomes the screen, the site of truth--both agent and vehicle of retributive justice. Vision never leaves the body, but sits at its margins--or only leaves it when the eye is thrown away, and the world becomes en capsulated in a broader metaphoric range: myself, the hole where my eye was, and the eye lying across the room. I begin with this embodied proverb, in part because it troubles, and has always troubled me, rising in the dark with its self-reflexive and impossible logic. It also haunts the margins of all discourse on vision, informing the point of slippage between self and object we look on, the trap, as Lacan writes, of the gaze (93). In his moving seminaires on the eye and the gaze, Lacan speaks of the all-seeing spectacle of the world, the inside-out structure of the gaze that fixes us in front of what we see (75): "What determines me, at the most profound level, in the visible, is the gaze that is outside." (106) Unlike the it of the Matthean proverb, Lacan's eye stands apart from the interplay between subject and object, the ocelli as distinct from the gaze; yet both texts seem to describe the act of vision in terms of a radical discontinuity between what we see and the self that perceives it: both have us fixed before a world--and in Matthew we respond like Oedipus, with self-castration. In Chaucer's Knigtht's Tale, a tale rich in overlays of visual narratives, one of the first accounts of the operations of the gaze effects a similar kind of inversion, one fully authorized by medieval amatory metaphysics.

Geographic Distribution of Natural Resources for Energy Production Essa

Energy Distribution It is commonly known that natural resources are not distributed evenly around the world. As a result, energy is not distributed evenly around the world. In the present climate of the global economy, the distribution of energy presents conflicts between growing industry and already established industry. As a result, countries such as China, which are beginning to consume more resources, are turning to former methods of polluting natural resources such as coal because the resources they used to use are not as widely available. This is also taking place in other parts of the world. As the resources of crude oil deplete, oil companies are turning to new fuels such as ethanol without considering the side effects, similar to the way that China is blindly turning to coal without considering the pollution that is the result of coal. As a result of the rapid development and the sudden need for more energy in China, the production of energy in China is also different from that of the United States. Since China is a developing country, it has more of a chance to shift to alternate power sources more easily than the United States could; however, China needs rapid energy, and so it turned to coal rather than resources such as solar power or wind power. China is essentially at the stage that the United States was during the Industrial Revolution, whereas the United States has moved on to cleaner sources of energy such as petrol and oil. Another advantage that the United States has over developing nations is the use of alternate methods of power such as Nuclear Power Plants. Developing nations such as China do not have as easy an access to nuclear power due to the uncertainty as to the communist nature of the cou... ...op=793c8805q2fjrfq2fjgdloq5eddcmjmeeq22jeq3bjmbjq2aycfq5eyzcq2adyznjzoq2azjmbcq51q5eq2fq2ayfq7bsc0n>. â€Å"Coal power in China†. Wikipedia. 28 July 2008 . "Nuclear power in France." Wikipedia. 28 July 2008 . "Buying a Car: Gas vs. Diesel." Gas Vs. Diesel. 28 July 2008 . Pimentel. "Ethanol Fuel from Corn Faulted as ‘Unsustainable Subsidized Food Burning’." Ethanol. 28 July 2008 . Wallace, Ed. "Ethanol: A Tragedy in 3 Acts." Business Week. 28 July 2008 . Cohen, Matthew. "The Problem With Ethanol." Tampa Bay Online. 29 July 2008 .

Marketing Strategy of Dabur Vatika Hair Oil

1. INTRODUCTION [pic] Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, we have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. Through our comprehensive range of products, we touch the lives of all consumers, in all age groups, across all social boundaries.And this legacy has helped us develop a bond of trust with our consumers. That guarantees you the best in all products carrying the Dabur name. 1. 1 Dabur India Ltd. – Corporate Profile- Dabur India Ltd is one of India’s leading FMCG Companies with Revenues of US$1 Billion (over Rs 5,000 Crore) & Market Capitalisation of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company.Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur's FMCG portfolio today includes five flagship brands with distinct brand identities — Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, real for fruit juices and beverages and Fem for fairness bleaches and skin care products. Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods.The company has a wide distribution network, covering over 2. 8 million retail outlets with a high penetration in both urban and rural markets. Dabur's products also have a huge presence in the overseas markets and are today available in over 60 countries across the globe . Its brands are highly popular in the Middle East, SAARC countries, Africa, US, Europe and Russia. Dabur's overseas revenue today accounts for over 30% of the total turnover. The 125-year-old company, promoted by the Burman family, had started operations in 1884 as an Ayurvedic medicines company.From its humble beginnings in the bylanes of Calcutta, Dabur India Ltd has come a long way today to become one of the biggest Indian-owned consumer goods companies with the largest herbal and natural product portfolio in the world. Overall, Dabur has successfully transformed itself from being a family-run business to become a professionally managed enterprise. What sets Dabur apart from the crowd is its ability to change ahead of others and to always set new standards in corporate governance & innovation. 1. 2. Dabur At-a-Glance | |Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. Our story of | |success is based on ded ication to nature, corporate and process hygiene, dynamic leadership and commitment to our partners and | |stakeholders. The results of our policies and initiatives speak for themselves. |Leading consumer goods company in India with a turnover of   Rs. 5,283 Crore (FY12),2 major strategic business units (SBU) – Consumer | |Care Business and International Business Division (IBD),2 Subsidiary Group companies – Dabur International and NewU and several step | |down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care | |(Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. | |(USA). 7 ultra-modern manufacturing units spread around the globe Products marketed in over 60 countries. Wide and deep market | |penetration with  50 C agents, more than 5000 distributors and over | |1. 3 Million retail outlets all over India | |Consumer Care Business addresses consumer needs across the entire FMCG spectrum through four distinct business portfolios of Personal | |Care, Health Care, Home Care  . |1. 4 Master brands | |Dabur – Ayurvedic healthcare products | |Vatika – Premium hair care |Hajmola  Ã¢â‚¬â€œ Tasty digestives | |Real – Fruit juices & beverages | |Fem – Fairness bleaches & skin care products | |12 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Real, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola, | |Dabur Honey, Glucose, Fem and Odonil. Strategic positioning of Honey as food product, leading to market leadership (over 75%) in | |branded honey market. Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share.Vatika has been the | |fastest growing hair care brand in the Middle East. Hajmola tablets in command with 60% market share of digestive tablets category. | |About 2. 5 crore Hajmola tablets are consumed in India every day. Leader in herbal digestives with 90% market share . Consumer Health | |Division (CHD) offers a range of  classical Ayurvedic medicines  and Ayurvedic OTC products that deliver the age-old benefits of | |Ayurveda in modern ready-to-use formats Has more than 300 products sold through prescriptions as well as over the counter.Division | |also works for promotion of Ayurveda through organised community of traditional practitioners and developing fresh batches of | |students. | | | | | |International Business Division (IBD) caters to the health and personal care needs of customers across different international | |markets, spanning Nepal, Bangladesh, the Middle East, North & West Africa, EU and the US  with its brands Dabur & Vatika   | |1. Core Values | |Vision- â€Å"Dedicated to the health and well being of every household† | |Principles-Ownership-This is our company. We accept personal responsibility, and accountability to meet business needs. | |Passion for winning-We all are leaders in our area of responsibility, with a deep commitment to deliver results. We are determined to | |be the best at doing what matters most. |People Development-People are our most important asset. We add value through result driven training, and we encourage & reward | |excellence. | |Consumer Focus-We have superior understanding of consumer needs and develop products to fulfill them better. | |Team Work-We work together on the principle of mutual trust & transparency in a boundary-less organization. We are intellectually | |honest in advocating proposals, including recognizing risks. |Innovation-Continuous innovation in products & processes is the basis of our success. | |Integrity-We are committed to the achievement of business success with integrity. We are honest with consumers, with business partners| |and with each other. | 1. 1. 6 Strategic Intent-We intend to significantly accelerate profitable growth. To do this, we will: †¢ Focus on growing o ur core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology. Be the preferred company to meet the health and personal grooming needs of our target consumers with safe, efficacious, natural solutions by synthesizing our deep knowledge of ayurveda and herbs with modern science. †¢ Provide our consumers with innovative products within easy reach. †¢ Build a platform to enable Dabur to become a global Ayurvedic leader. †¢ Be a professionally managed employer of choice, attracting, developing and retaining quality personnel. †¢ Be responsible citizens with a commitment to environmental protection. Provide superior returns, relative to our peer group, to our shareholders 7. Company History | | |[pic] | |   | |   | |   |    | |   | |   | |   | |   | |   | |   | |   | |   | | | |1884 | |   | |Birth of Dabur | | | |1896 | | | |Setting up a manufacturing plant | | | |Early 1900s | | | |Ayurvedic medicines | | | |1919 | | | |Establishment of research laboratories | | | |1920 | | | |Expands further | | | |1936 | | | |Dabur India (Dr. S. K. Burman) Pvt. Ltd. | | |1972 | | | |Shift to Delhi | | | |1979 | | | |Sahibabad factory / Dabur Research & Development Centre (DRDC) | | | |1986 | | | |Public Limited Company | | | |1992 | | | |Joint venture with Agrolimen of Spain | | | |1993 | | | |Cancer treatment | | | |1994 | | | |Public issues | | | |1995 | | | |Joint Ventures | | | |1996 | | |3 separate divisions | | | |1997 | | | |Foods Division / Project STARS | | | |1998 | | | |Professionals to manage the Company | | | |2000 | | | |Turnover of Rs. ,000 crores | | | |2003 | | | |Dabur demerges Pharma Business | | | |2005 | | | |Dabur acquires Balsara | | | |2005 | | | |Dabur announces Bonus after 12 years | | | |2006 | | | |Dabur crosses $2 Bin market Cap, adopts US GAAP | | | |2006 | | |Approves FCCB/GDR/ADR up to $200 million | | | |2007 | | | |Celebrating 10 years of Real | | | |2007 | | | |Foray into organised retail | | | |2007 | | | |Dabur Foods Merged With Dabur India | | | |2008   | | | |Acquires Fem Care Pharma | | | |2009   | | | |Dabur Red Toothpaste joins ‘Billion Rupee Brand' club | | | |2010   | | | |Dabur makes its first overseas acquisition | | | |2011   | | | |Dabur enters professional skin care market | | | |2011 | | |Dabur India acquires 30-Plus from Ajanta Pharma | | | |2012   | | | |Dabur crosses Billion-Dollar Turnover Mark | | | | | | | | | | | 1. 8 Founder and Leaders |Founding Thoughts â€Å"What is that life worth which cannot bring comfort to others† | |The doorstep ‘Daktar' The story of Dabur began with a small, but visionary endeavour by Dr. S. K. Burman, a physician tucked away in | |Bengal. His mission was to provide effective and affordable cure for ordinary people in far-flung villages. With m issionary zeal and | |fervour, Dr. Burman undertook the task of preparing natural cures for the killer diseases of those days, like cholera, malaria and | |plague.Soon the news of his medicines traveled, and he came to be known as the trusted ‘Daktar' or Doctor who came up with effective | |cures. And that is how his venture Dabur got its name – derived from the Devanagri rendition of Daktar Burman. Dr. Burman set up Dabur | |in 1884 to produce and dispense Ayurvedic medicines. Reaching out to a wide mass of people who had no access to proper treatment. Dr. | |S. K. Burman's commitment and ceaseless efforts resulted in the company growing from a fledgling medicine manufacturer in a small | |Calcutta house, to a household name that at once evokes trust and reliability. | |1. 9. Milestones- Dabur India Ltd. made its beginnings with a small pharmacy, but has continued to learn and grow to a commanding status| |in the industry.The Company has come a long way in popularizing and making easily available a whole range of products based on the | |traditional science of Ayurveda. And Dabur has set very high standards in developing products and processes that meet stringent quality| |norms. As it grows even further, Dabur will continue to mark up on major milestones along the way, setting the road for others to | |follow†¦ Milestones To Success. | 1. 10. Company Details Dabur Group With a basket including personal care, health care and food products, Dabur India Limited has set up subsidiary Group Companies across the world that can manage its businesses more efficiently.Given the vast range of products, sourcing, production and marketing have been divested to the group companies that conduct their operations independently: [pic][pic][pic]  [pic] [pic][pic] Dabur Worldwide |[pic] | |Dabur's mission of popularizing a natural lifestyle transcends national boundaries. Today, there is growing global awareness on alternative | |medicine, nature-based and holistic lifestyles and an interest in herbal products. Dabur has been in the forefront of popularizing this | |alternative way of life, marketing its products in more than 60 countries all over the world.Over the years, Dabur's overseas business has | |successfully transformed from being a small operation into a multi-location business spreading through the Middle East, North Africa, West Africa| |and South Asia. | |Our Products Worldwide- We have spread ourselves wide and deep to be close to our overseas consumers. Our overseas product portfolio is | |tailor-made to suit the needs and aspirations of our growing consumer base in the international markets. Offices and representatives in Europe, | |UK, America and Africa . A special herbal health care and personal care range successfully selling in markets ranging from the Middle East, Far | |East, North Africa and Europe.Inroads into several European and American markets that have good potential due to resurgence of the | |back-to- nature movement. Export of Active Pharmaceutical Ingredients (APIs), manufactured under strict international quality benchmarks, to | |Europe, Latin America, Africa, and other Asian countries. Export of food and textile grade natural gums, extracted from traditional plant | |sources. Partnerships & Production- Strategic partnerships with leading multinational food and health care companies to introduce innovations in | |products and services. Six modern manufacturing facilities spread across South Asia, Middle East and Africa to optimise production by utilising | |local resources and the most modern technology available. | |1. 11.Manufacturing Facilities in India- | |[pic] | | | | | | | | | | | |1. 12 CEO OF DABUR- | |[pic] | | | |Mr.Sunil Duggal took over as the Chief Executive Officer of Dabur India Limited in June 2002, holding reins of the organization he joined in | |1995. Mr Duggal started his career as a management trainee in Wimco Limited in 1981 after getting his E ngineering Degree (Electrical & | |Electronics) from BITS, Pilani, and Business Management from IIM, Calcutta. His stint at Wimco continued till 1994, with a break in between when | |he joined Bennett Coleman & Co. Ltd for a short period. In 1994, he moved to Pepsi Foods as GM, | | | |Sales Operation.In 1995, he joined the Dabur family as General Manager (Sales & Marketing) of the Family Products Division with products like | |Dabur Amla, Lal Dant Manjan and Vatika in his portfolio. This Division spearheaded the spectacular growth recorded by Dabur in this period. | |Vatika was also launched during this period and is now the Company's second biggest brand. With his dynamic spirit and leadership abilities, he | |soon became Vice-President and SBU-Head of the Family Products Division. In July 2000 Mr. Duggal was appointed Director Sales and Marketing of | |Dabur India Limited. And in 2002, he became the CEO of the Company – a professional with valuable experience to steer the company ahead in its | |growth plans. | |Spanning a career of over 20 years, Mr.Sunil Duggal has travelled widely across India and handled diverse portfolios that have helped him | |understand the dynamics of FMCG businesses and market trends. He is well versed in the intricacies of India's regional diversities and consumer | |needs. Mr. Duggal lives in Delhi with his wife and one child. Whenever he gets a break from his official responsibilities, Mr. Duggal likes to | |spend time at home with his family and an occasional round of golf. | |1. 13. Corporate Governance- Good corporate governance and transparency in actions of the management is a key to a strong bond of trust with the | |Company’s stakeholders. Dabur understands the importance of good governance and has constantly avoided an arbitrary decision-making process.Our | |initiatives towards this end include: -Professionalization of the board | |Lean and active Board (reduced from 16 to 10 members) | |Less number of p romoters on the Board | |More professionals and independent Directors for better management | |Governed through Board committees for Audit, Remuneration, Shareholder Grievances, Compensation and NominationsMeets all Corporate Governance | |Code requirements of SEBI | |1. 14. Corporate Citizenship- When our Founder Dr. S. K. Burman first established Dabur, he had a vision that saw beyond the profit motive. In his| |words, â€Å"What is that life worth which cannot bring comfort to others? † This ideal of a humane and equitable society led to initiatives taken to | |give back some part of what Dabur has gained from the community.Our major initiatives in the Social sector include: Establishment of the | |Sustainable Development Society, or Sundesh, in 1993 – a non-profit organization to promote research and welfare activities in rural areas; | |Promoting health and hygiene amongst the underprivileged through the Chunni Lal Medical Trust; and Organizing the Plant for Life programme for | |schoolchildren – to create environmental awareness amongst young minds. Our commitment to Environment- Ancient wisdom of conservation- From times| |immemorial, Indian sages and men of wisdom have understood and appreciated the value of nature and its conservation. Our ancestors recognized | |that if we grabbed from nature beyond what was healthy, it would lead to all round degradation, and even the extinction of humanity. That is why | |nature was sanctified and worshipped in the form of gods and goddesses. | | | | | | | | | | | | | | | | | | |1. 15 Dabur upholds the tradition | |Today, we at Dabur also value nature's bounty. Without the fruits of nature, the vision of Dabur would never have been fulfilled. And that is the| |reason for our unfailing commitment to ecological conservation and regeneration.We would like to follow the principles of our ancient texts, | |which say: â€Å"Dehi me dadami te† – â€Å"you give me, and I give yo u†. | | | | | | | |1. 16 Back to Nature | | | |Rare herbs and medicinal plants are our most valuable resource, from which all our products are derived.Due to overexploitation of these | |resources and unsustainable practices, these plants and herbs are fast reaching the point of extinction. In view of this critical situation, | |Dabur has initiated some significant programmes for ecological regeneration and protection of endangered plant species. | | | | | | | |1. 17 Plants for Life | | | |We have set up the â€Å"Plants for Life† project in the mountainous regions of the Himalayas.Under the project, a high-tech greenhouse facility has | |been set up for developing saplings of rare and endangered medicinal plants. Fully computer-controlled and monitored, this greenhouse maintains | |the highly critical environmental parameters required for their survival. We are also developing quality saplings of more than 20 herbs, 8 of | |them endangered, through micro propag ation. In addition, satellite nurseries spread across mountain villages and contract cultivation of | |medicinal herbs helps in maintaining the ecological balance. These measures have also helped provide local cultivators the scientific knowledge | |for harvesting herbs and a steady source of income.So that they are not forced to exploit the environment to earn a livelihood. | | | | | | | |1. 18 Living a Green Heritage | | | |These are significant steps that can contribute to a better world for coming generations. To whom we would like to bequeath a world not bereft of| |nature. But full of flowering and fruit bearing trees, animals, birds and humans living in good health and complete harmony. |IT Initiatives | |At Dabur India Limited, knowledge and technology are key resources which have helped the Company achieve higher levels of excellence and | |efficiency. Towards this overall goal of technology-driven performance, Dabur is utilizing Information Technology in a big way. Thi s will help in| |integrating a vast distribution system spread all over India and across the world. It will also cut down costs and increase profitability. | |Our major IT Initiatives-Migration from Baan and Mfg ERP Systems to centralized SAP ERP system from 1st April 2006 for all business units. | |Implementation of a country wide new WAN Infrastructure for running centralized ERP system. Setting up of new Data Centre at KCO Head Office. |Extension of Reach System to distributors for capturing Secondary Sales Data. Roll out of IT services to new plants and CFAs. | |Future Challenges-Forward Integration of SAP with Distributors and Stockists. Backward Integration of SAP with Suppliers. Implementation of new | |POS system at Stockist point and integration with SAP-ERP. Implementation of SAP HR and payroll. SAP Roll-out to DNPL and other new businesses. | | | | | |1. 20 Sustainability Report- | |At Dabur, environment and nature is the lifeline of our business.With a portfolio of Ay urveda and nature-based products, conservation of nature | |& natural resources is deep rooted in our organizational DNA, and in every aspect of our ever-growing business. We, at Dabur, have not merely | |incorporated the concept of sustainability into the core of our business but have, in fact, expanded it to encompass our aspirations and | |responsibilities to the society and to the environment. It is this concept that inspires us to optimize our business performance to tackle the | |new and growing challenges of environment and technology. It is a concept on which we aspire to build an organization that will continue to | |increase value for all our stakeholders for generations to come, hrough intensive focus on Conservation of Energy and Technology Absorption, | |along with Health, Safety and Environment Protection. | |1. 21. Conservation of Energy- | |Dabur has been undertaking a host of energy conservation measures. Successful implementation of various energy conservation pro jects have | |resulted in a 13. 8% reduction in the Company’s energy bill in the 2008-09 fiscal alone. What was noteworthy was the fact that this reduction has | |come despite an 8-9% volume increase in manufacturing, and an average 11. 7% increase in cost of key input fuels .The host of measures – key among| |them being use of bio-fuels in boilers, generation of biogas and installation of energy efficient equipment – helped lower the cost of | |production, besides reduce effluent and improve hygiene conditions & productivity. | |[pic] | |1. 22. Technology Absorption | |Dabur has also made continuous efforts towards technology absorption and innovation, which have contributed towards preserving natural resources. | |These efforts include: Minimum use of water in process by pre-concentration of herbal extract and reduction in concentration time.Uniform | |heating in VTDs by hot water as against steam earlier, resulting in 30% reduction in bulk wastage by using n on-stick coating and formulation | |change. Improvement in water treatment plant through introduction of RO (Reverse Osmosis) system for DM water, reutilization of waste water from | |pump seal cooling and RO reject waste-water management. Introduction of water efficient CIP system with recycling of water in fruit juice | |manufacturing. Development of in-house technology to convert fruit waste into organic manure by using the culture Lactobacilus burchi. The | |Company has achieved a host of significant benefits in terms of product improvement, cost reduction, product development, import substitution, | |cleaner environment and waste disposal, amongst others. | | |1. 23. Health Safety & Environmental Review | |Renewing the commitment to Health Safety and Environment, Dabur has formulated a policy focusing on People, Technology and Facilities. A | |dedicated â€Å"Safety Management Team† has also been put in place to work towards the prevention of untoward incidents at the c orporate and unit | |level, besides educate & motivate employees on various aspects of Health, Safety and Environment. The Company is also continuously monitoring its| |waste in adherence with the pollution control norms.In pursuance of its commitment towards the society, efforts have also been initiated to | |conserve and maintain the ground water level. The efforts include implementation of rainwater harvesting, which has delivered encouraging results| |and has put the company on the path to becoming a Water-Positive Corporation. Dabur also initiated a Carbon Foot Print Study at the unit level | |with an aim to become a carbon positive Company in years to come. At Dabur, we are committed to sustainable development throughout our diverse | |operations. And, we will strive to translate the good intentions into concrete and lasting results, contributing to the ultimate good of the | |society. | | | | | | | | | | | | |   | 1. 24. PRODUCT LINE Foods: †¢ Real †¢ Real A ctiv †¢ Hommade †¢ Lemoneez †¢ Capsico Health Care: ? Baby Care †¢ Dabur Lal Tail †¢ Dabur Baby Olive Oil †¢ Dabur Janma Ghunti ? Health Supplements †¢ Dabur Chyawanprash †¢ Dabur Glucose D ? Digestives †¢ Hajmola Yumstick †¢ Hajmola Mast Masala †¢ Anardana †¢ Hajmola Hajmola Candy Fun2 †¢ Hajmola Candy †¢ Pudin Hara (Liquid and Pearls) †¢ Pudin Hara G †¢ Dabur Hingoli ? Natural Cures †¢ Shilajit Gold †¢ Nature Care †¢ Sat Isabgol †¢ Shilajit †¢ Ring Ring †¢ Itch Care †¢ Backaid †¢ Shankha Pushpi †¢ Dabur Balm †¢ Sarbyna Strong Personal Care: ? Hair Care Oil †¢ Amla Hair Oil †¢ Amla Lite Hair Oil †¢ Vatika Hair Oil †¢ Anmol Sarson Amla ? Hair Care Shampoo †¢ Anmol Silky Black Shampoo †¢ Vatika Henna Conditioning Shampoo †¢ Vatika AntiDandruff Shampoo †¢ Anmol Natural Shine Shampoo Oral Care: †¢ Dabur Red Gel â € ¢ Dabur Red Toothpaste †¢ Babool Toothpaste †¢ Dabur Lal Dant Manjan †¢ Dabur Binaca Toothbrush Skin Care †¢ Gulabari Vatika Fairness Face Pack Ayurvedic Specialties †¢ Ayurveda †¢ Ayurveda Vikas 1. 25 Rural and urban potential Rural-urban profile OVERVIEW OF FMCG SECTOR IN INDIA- The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13. 1 billion. It has a strong MNC presence and is characterized by a well-established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from US$ 14. billion in 2008 to US$ 33. 4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to come from consumer ‘upgrading' in the matured product categories. With 200 million people expected to shift to processed and packaged food by 2010, India needs around US$ 28 billion of investment in the food-processing industry.India is one of the largest emerging markets, with a population of over one billion. India is middle class base of 300 million. Around 70 per cent of the total households in India (188 million) reside in the rural areas. The total number of rural households is expected to rise from 145 million in 2007 one of the largest economies in the world in terms of purchasing power and has a strong -08 to 153 million in 2009-10. This presents the largest potential market in the world. The annual size of the rural FMCG ma rket was estimated at around US$ 14. 5 billion in 2007-08. With growing incomes at both the rural and the urban level, the market potential is expected to expand further. |Urban |Rural | |Population 2007-08 (mn household) |53 |145 | |Population 2009-10 (mn household) |69 |153 | |% Distribution (2007-08) |28 |72 | |Market (Towns/Villages) |3,768 |627,000 | |Universe of Outlets (mn) |1 |3. 3 | Source: Statistical Outline of India (2008-09), NCAERAn average Indian spends around 40 per cent of his income on grocery and 8 per cent on personal care products. The large share of fast moving consumer goods (FMCG) in total individual spending along with the large population base is another factor that makes India one of the largest FMCG markets. [pic] 1. 26 Product Profile- Overview of VATIKA The Vatika brand was launched in 1995 with Vatika Hair Oil as its first product. In the very first year of its launch it crossed Rs. 100 million in turnover. Over the years, Vatika has come to be amo ngst the company’s highest selling brands. It was joined in 1997 by Vatika Henna Cream Conditioning Shampoo and later, in 2000, by Vatika Anti-Dandruff Shampoo.In 2003, brand sales crossed Rs. 1,000 million. From the company’s perspective, Vatika is expected to continue to drive its growth in the years to come. With its innovative offerings, the brand aims to become a frontrunner in the market for hair care and skin care products. Vatika is a comparatively young brand but is already acknowledged for the qualitatively influential and pioneering role that it has played in the evolution of the categories it has had a presence in. Currently, the total annual sales of Vatika products are over Rs. 1,000 million. Of this, Vatika Hair Oil enjoys a 6. 4% market share in the coconut hair oil category (Source: ACNielsen ORG-MARG, 2007).Vatika has not just been successful in garnering a premium image but, today, stands as the preferred and trusted brand of 11. 1 million users (Sou rce: IRS Household Data). STP Analysis of Vatika hair oil Segmentation vatika Hair Oil was launched at an almost 100% premium to the market leader. This meant that the segment of the market that dabur wanted to cater to was the premium segment which valued nourishment of the hair above the price and it tried to attend to that segment which was not price sensitive. Targeting This was in line with its proposition and overall brand strategy of a premium up-market product targeted for individual needs as opposed to the collectivist culture of the category. It targeted the high-income urban category of hair oil users.Since the product was expensive it could mainly cater to the urban market as opposed to the rural market where consumers are highly price sensitive. Being positioned as having amla, henna and lemon extracts, the product was targeted towards the young, contemporary, educated, multi-faceted, achievement-driven and confident women who were positioned as the Vatika Woman. Positi oning ‘Total hair Care’ brand: The product innovation was fed by the vital consumer insight that many women in contemporary India are worried about hair problems caused by urban pollution, frequent change of diet due to geographical mobility and other factors. Beset by modern-day hair problems, they are far more inclined to rely on homegrown remedies.By offering hair oil that combined the benefits of natural products in a single pack, Vatika created a niche for itself as the ‘total hair care’ brand. â€Å"Natural† offering: Vatika is a brand that espouses traditional wisdom about health in a modern format. It believes that nature has perennial answers to day-to-day health issues, particularly when it comes to hair care and skin care. In a world where modern living causes untold stress the Vatika brand holds out the promise of providing natural ingredients that rejuvenate and safeguard the human body in an extraordinary way. This concept is put to wor k through contemporary, modern products, offered by Vatika.The Vatika woman: The Vatika woman is young, contemporary, educated, multi-faceted, achievement-driven and confident. It is in the Vatika brand that she sees a true reflection of her own personal ideals. Through creation of the concept of Vatika woman, it has tried to carve out a new positioning in the minds of the new age woman. MARKETING MIX OF VATIKA HAIR OIL Vatika Hair Oil has made a huge impact with its innovative product offering, pricing strategy, easy availability and promotion campaigns. In the marketing mix of Dabur, we shall be discussing the 4 Ps of marketing mix with respect to Vatika Hair Oil. The mix shall be analyzed as followed: †¢ Product †¢ Price †¢ Place †¢ Promotion Product |Price |Promotion |Place | |Product Variety |List Price |Advertising & Promotion |Channels | |Quality |Discount |Public Relations |Location | |Design |Financing Schemes |Sponsorships |Inventory | |Features |Credit Terms |Internet Marketing | | |Brand Names | | | | |Services | | | | 1. 27.PRODUCT: Brand Name: Vatika in Hindi means ‘garden’. The brand attempts to live up to the promises – beauty and nature – that are associated with its very name. Starting with these associations Vatika has assiduously built a brand that delivers on all these values through its various product offerings, the mother brand being Vatika Hair Oil. Innovative product offering: Vatika Hair Oil is coconut hair oil with special ingredients adding value to the product. While coconut oil has been regularly used by Indian women as a basic hair nutrient, a combination of herbs and natural products such as henna, amla and lemon have been used for special hair needs.Coconut hair oil provides nourishment to the hair, while henna along with other herbs coat the hair and protect it from oxidation, thereby maintaining its natural colour. Amla strengthens hair roots and helps maintain their natural hea lth and thickness. Lemon with its astringent action controls sebum flow and helps in prevention of dandruff. Apart from henna, amla and lemon, it also contains other natural ingredients like brahmi, neem, bahera, kapurkachari, harar, and ugdha and sugandhit dravyas. Packaging: The qualities of Vatika products, ascribed to the brand by hundreds of thousands of satisfied consumers, have been further underlined by its attractive packaging.In a category dominated by blue packs as analogous of pure coconut oils, Vatika broke the norm with its white and green bottle with a mushroom cap. The green-and-white colors, used in its packaging, reflect the brands’ natural ancestry and give it a premium look. These also help Vatika stand out in the cluttered environment of Indian retail. Available in: Bottles 75 ml, 150 ml, 300 ml Flip cans 150 ml, 300 ml Flip cans were introduced for the winter season. Quality: Vatika products contain natural ingredients that have been blended together thr ough scientific processes at Dabur’s in-house research laboratories. Dabur Research Foundation has more than 100 scientists working together to make superior quality products that match international standards. PRICE/QUALITY MATRIX Price> |High |Middle |Low | |Quality | | | | |v | | | | |High |Luxury Segment |Ideal For Penetration |Premiere Offering | | |VATIKA | | | |Middle |Overpriced |Average |Real Bargain | |Low |Make The Sale and Run |Unhappy Customers |Cheap Goods | PLACE Vatika products including Vatika Hair Oil are sold in 38 countries through more than 15 lakh retail outlets and 5,000 distributors who service the entire country through a wide marketing network. [pic] Dabur’s distribution network extends beyond India in the following countries as well: Distribution Network †¢ Central, North & South America †¢ Australia †¢ Asia †¢ Middle East †¢ North & South Africa †¢ East & West Europe 1. 28 Promotion Vatika – the key focus brand of the company – has always been well supported.The company realized early that, from the perspective of brand building, it was vital to invest in this brand. Vatika Hair Oil’s first promotion: It focused on the key benefit – beautiful hair without hair problems – that came about as a result of the extra nourishment through the value addition of henna, alma and lemon-derived additives. Creating conceptual awareness: In the initial phase of the communication, the marketing objective was to create conceptual awareness about the new product – the goodness of coconut oil enriched with natural herbs. Vatika was firmly established as the leader in the new category of value-added hair oils and its promotion campaign was so successful that the product segment itself came to be identified with Vatika.In 1997, the company created a new promotion campaign, which reinforced the obvious fact that most coconut oil brands were, not equipped to combat the e ffects of pollution, hard water and chemicals – the major causes of hair ailments and hair deterioration. STP Analysis of DABUR CHYAWANPRASH Segmentation Dabur Chyawanprash is the market leader in the Chyawanprash segment. It comes under the category of health supplements. The segments that it considers are growing kids, competitive youth, ever-busy housewives and the aged. For the growing kids: In today's competitive environment, the children are under high pressure to excel. For the competitive youth: Modern life keeps the youth busy and demands them to be active and efficient.For ever-busy housewives: The ‘homemaker' needs to be fit in order to shoulder all responsibilities. For the aged: Old age weakens a person physically and mentally. After segmenting the population into these categories it aims to keep them fit and healthy. TARGETING Traditionally, chyawanprash was supposed to be a health supplement for the aged and kids. Dabur Chyawanprash (DCP) is now targeting adults, housewives, youth and kids. This it is trying to achieve through its promotion activities by making Amitabh Bacchan and Vivek Oberoi do the endorsement act. Amitabh has been projected as a user of Chyawanprash attempting to establish the relevance of DCP amongst the adults in today’s demanding lifestyle.Vivek, who represents an urban ambitious non-user with a mindset that Chyawanprash is not for him, meets his moment of truth when outperformed by a young Chyawanprash user, thus reaching out to kids. His final conversion from a non-user to a Chyawanprash user connects with the Youth. These two ads complement each other and connect very well with the targeted consumers. POSITIONING â€Å"Andar se strong†: Dabur chyawanprash has the tag line â€Å"Andar se strong† By using a natural language instead of scientific language it is able to connect with the consumers and is able to achieve a better positioning in the minds of the Indian health conscious consume r. A category like Chyawanprash for instance needs to understand that in employing the category language it loses any chance of expressing its own benefit distinctively.Holistic Health benefit of Ayurveda: Dabur Chyawanprash helps in stimulating immune system, relieving stress, improving stamina, fighting aging through anti-oxidant property, improving lung function, fighting respiratory infections & building resistance to disease. The brand conveys this health conscious holistic view of the product. Brand Trust: Over 100 years of Dabur’s experience in Ayurveda ensures selection, processing and quality control of right herbs along with scientific and clinical studies – makes DCP a trustworthy offering for consumers. Consumers view DCP as a product by a trusted brand and therefore do not need to think twice before making a purchasing decision. 1. 29 MARKETING MIX FOR DABUR VATIKA HAIR OIL AND DABUR CHYAWANPRASH [pic] | | | | | | | | 1. 30. MARKETING MIX OF DABUR CHY AWANPRASH Dabur Chyawanprash is the market leader in the chyawanprash segment and has achieved this with its innovative product offering, pricing strategy, easy availability and promotion campaigns. In the marketing mix of Dabur, we shall be discussing the 4 Ps of marketing mix with respect to Dabur Chyawanprash. The mix shall be analyzed as followed: †¢ Product †¢ Price †¢ Place †¢ Promotion Product |Price |Promotion |Place | |Product Variety |List Price |Advertising & Promotion |Channels | |Quality |Discount |Public Relations |Location | |Design |Financing Schemes |Sponsorships |Inventory | |Features |Credit Terms |Internet Marketing | | |Brand Names | | | | |Services | | | | Product Dabur Chyawanprash is the leader in the Chyawanprash category and enjoys a market share of 61 per cent.In 50s Dabur pioneered the concept of branded Chyawanprash and since has invested heavily in product development, clinical studies and consumer awareness. The product is essential ly a health supplement. Known as the â€Å"elixir of life†, Chyawanprash has (clinically) proven benefits in maintaining smooth body functioning. The principal ingredient Amla (Indian Gooseberry) acts as an anti-oxidant and immune-stimulant. Dabur Chyawanprash helps in stimulating immune system, relieving stress, improving stamina, fighting aging through anti-oxidant property, improving lung function, fighting respiratory infections & building resistance to disease. It is these properties that make Dabur Chyawanprash a preferred choice for its users.Ingredients of Dabur Chyawanprash †¢ Vishwast Amla, Ashwagandha, Hareetaki, Dashmul, Ghrit and several other herbs and herbal extracts. †¢ Special Vishwast fortified with additional health beneficial herbs like   Keshar, Akarkara etc. Available in: Dabur Chyawanprash is available in three sizes to cater to the needs of different types of people. 1. One kilogram pack 2. 500 gram pack 3. 250 gram pack PRICE The pricing o f Dabur chyawanprash is very competitive. Dabur chyawanprash uses second-degree price discrimination i. e. more the quantity, lower the price. 1kg Rs. 175. 00 500gms Rs. 100. 00 250gms Rs. 55. 00 PRICE/QUALITY MATRIX Price> |High |Middle |Low | |Quality | | | | |v | | | | |High |Luxury Segment |Ideal For Penetration |Premiere Offering | | | |DABUR CHYAWANPRASH | | |Middle |Overpriced |Average |Real Bargain | |Low |Make The Sale and Run |Unhappy Customers |Cheap Goods |PLACE- Dabur has a very wide distribution of its products through 1. 6 million retail outlets and 50 C & F agents all over India who distribute products to the retailers. A distribution of C & F agents and manufacturing locations is given below. Dabur’s distribution network extends beyond India in the following countries as well: 1. 31. COMPETITOR ANALYSIS OF VATIKA The key competitor’s of Dabur in the Hair Oil segment are Keo Karpin, Emami, Bajaj, Marico, HLL, which together with Dabur have about 64% of India's domestic market. Dabur is one of India's largest players in the hair oil segment and the fourth largest producer of FMCG. It was established in 1884, and had grown o a business level in 2003 of about 650 million dollars per year. Dabur Hair Oils have a market share of 19%. We have tried to analyse the competition for Dabur in the Hair Care segment as follows:[pic] Keo Karpin, a fifty-year old brand, is a pioneer in the light hair oil category. The pleasantly perfumed hair oil has its main market in the Hindi belt and also has significant presence in eastern and western India. Its share is 6% of the total hair oil market. Emami has existence in hair oil market through Himani Navratan oil and Himani Oil. Emami has taken Madhuri Dixit as brand ambassador for emami oil and Amitabh Bachchan for Himami Navratan Oil. Overall it has a share of 4% in hair oil market.Bajaj has two flagship oil brands – Bajaj Brahmi Amla and Bajaj Almond Drops — currently have a value sha re of 19 per cent and 12 per cent in their respective oil categories as per ORG-Marg. Besides, the company has also decided to enhance its retail presence by nearly 20 per cent from the existing 5 lakh retail outlets in an attempt to reach the rural parts. Overall it has a market share of 4% in hair oil market. Marico’s Parachute is premium edible grade oil, a market leader in its category. Synonymous with pure coconut oil in the market, Parachute is positioned on the platform of purity. In fact over time it has become the gold standard for purity. Parachute's primary targets have been women of all age. The brand has a huge loyalty, not only in the urban sections of India but also in the rural sector.It has a market share of 28%. HLL has two products, Clinic plus Hair Oil and All Clear Clinic Hair Oil. Overall it has a 3% share in hair oil market. COMPETITOR ANALYSIS OF CHYAWANPRASH The key competitor’s of Dabur in the Chyawanprash segment are Baidyanath, Zandu and Him ani, which together with Dabur have about 85% of India's domestic market. Dabur is India's largest Ayurvedic medicine supplier and the fourth largest producer of FMCG. It was established in 1884, and had grown to a business level in 2003 of about 650 million dollars per year, though only a fraction of that is involved with Ayurvedic medicine. Dabur Chyawanprash (herbal honey) has a market share of 61%.We have tried to analyse the competition for Dabur in the Chyawanprash segment as follows: [pic] Sri Baidyanath Ayurvedic Bhawan Ltd. (Baidyanath for short) was founded in 1917 in Calcutta, and specializes in Ayurvedic medicines, though it has recently expanded into the FMCG sector w